On the lincoln Creative Advertising programme we look at everything as a potential educational opportunity, that's why we thought we'd really test out the students art direction and copywriting skills by getting them to make some Christmas crackers.
The art directors were tasked with creating the most original cracker design whilst the copywriters had to write the best cracker joke. Fun was had by all (partly fuelled by an industrial sized bag of sweets) and the students produced some very creative crackers. As we all know Christmas is all about giving, so Matt Paxton got a giant Toblerone for his Cracker design of Santa delivering D&AD pencils and Alfie Daniell-Waldron also won a Toblerone for a very funny joke which we can't print here.
Ho Ho Ho.
This course is starting to look like an episode of Blue Peter.
Tis the season of goodwill to all creatives and the nice people at Fallon invited the Lincoln Creative Advertising students along to their Christmas bash in order to spread good cheer to all. The night was a great success and the students really enjoyed the opportunity to meet industry professionals in such an inspirational agency. Creative Advertising student, Johnny Fordham explains how the evening went.
'This year, former Lincoln student Diogo and his partner Alice were tasked with finding a solution to Fallon's 2013 Christmas card brief. Instead of the traditional card or email bulletin, the pair decided that they wanted to invite junior Creatives and students to join Creatives from the agency in celebrating the festivities, with free drinks and a great evening. Third years at Lincoln were asked to join them in their celebrations, with around 20 of us attending the event in London. A fun and festive evening coupled with free drinks led to some truly wonderful memories and plenty of contacts being made. Juniors and creative directors all came together, giving us the opportunity to talk about the industry and other interesting topics, with many people being very impressed with the Lincoln turnout, and the almost 300 mile round trip many of us would complete just to attend. Once the evening finished, the Lincoln Creatives left, many of them returning to the mini bus taking them back to Lincoln that night. Draped in tinsel and with some spinning heads, we boarded the bus, tired from the long day but exhilarated by the great evening.
Thank you Fallon for a great day, we hope to see you again next year.'
“We were welcomed with open arms to Leo Burnett by Elliot Starr (copywriter and creative partner to Laura Clarke – another successful Lincoln Creative Advertising grad team).
Excitedly waiting in reception
It's a VERY stylish place
“Elliott had arranged a detailed ‘who’s who’ at the agency and we listened to some great talks by Gus – Account Manager; Lorna – Planning; JJ – Creative Director; and Elliott – Creative.
Listening to the four impressive presentations
(in an equally impressive meeting room!)
“All the talks were witty, informative and all four of the speakers seemed genuinely happy to be working for such a friendly, successful company. The talks were very insightful and inspiring and we were given lots of information into the different roles at an advertising agency. It was very clear how much everyone worked together in order to produce such fantastic work.
“They showed us examples of the great work the agency has created over the past few years. We all walked out of the meeting room with huge smiles on our faces and heads buzzing with excitement. It really was an excellent visit.
Elliott leaves the students with some inspiring words of wisdom
Apples have become a symbol for Leo Burnett ever since Leo Burnett put out a bowl of apples at reception when he opened his doors in the middle of the Great Depression. Opening in the middle of the Great Depression caused a lot of talk and people said it would not be long before Leo Burnett would be selling apples on the street. Apples continue to be a symbol of Leo Burnett’s hospitality and success throughout the years.
A huge thanks to Elliott for organising this. Another fine example of the Lincoln alumni working it's magic in the advertising industry.
Ogilvy's rather swanky offices in Canary Wharf, London
Here's level 2 Creative Advertising student Abigail Wither's report on the recent student visit to Ogilvy in London:–
“On Friday 29th November 2013 level two Creative Advertising students visited Ogilvy & Mather in Canary Wharf, London. We sat in some very cool chairs and met some very cool people.
“The visit was run by Tom and Daz who graduated from the Lincoln's Creative Advertising course five years ago. They reinforced all the advice that Justin, Mike and Gyles keep giving us on the course: observations lead to insight; commitment is critical; always keep it simple and aim high. It felt great actually sitting in an ad agency rather than siting in the studio in Lincoln.
The second years admiring Ogily's creative decor.
“Tom and Daz carefully explained the structure of Ogilvy and talked us through the various stages of creating an advert from the initial briefing to every level the idea goes through before it's actually produced. We learned about traffic, client presentations, TV production, digital executions, being on-set, production and, naturally, finance.
“As part of the visit Tom & Daz arranged people from different areas of the agency to come and speak to us:
– Will Smith, Account Executive, whose role is to bridge the gap between the creatives and the client.
– Kim Parrett, TV Producer, who works with the creatives to make their ideas into a TV ad (who also reminded us that we should never be frightened to say ‘I don’t know’ because she still says it and that’s the only way we are going to learn).
Kim gives the students some great advice.
“We also got to meet Mark Doyle, Project Director at The Blue Hive, responsible for all of Ford's marketing, who reminded us to never be arrogant and always be willing to learn.
“I could write for hours on everything we learnt, but overall it was a very eye opening and incredibly informative visit. Thanks to everyone involved.”
Thanks Abbie. And a huge thanks to Tom and Daz who organised everything and made the visit so worthwhile. Cheers guys!
Claire & Maria are keeping up the pace at BBH and have recently completed a very nice piece of work for Baileys which is just going on air in South America. Here's how the ad came about in the girls own words.
"The aim of this brief was to encourage women in South America to consider adding Baileys to their coffee. This was a hard task because it's trying to introduce a completely new behaviour. So we went round the houses for about three months before finally arriving at an idea that we felt was simple and elegant.
As it's a simple idea, we wanted to do everything we could to make this film as artistic and beautiful as possible. We worked with up and coming directors Tell No One and some great people at BBH to make it happen. For the track, we wanted to find something minimal that would let the visuals stand out, but also something a bit different that would give such delicate imagery a bit of edge. Overall we're really pleased with how this one looks and have continued learning a lot along the way."
An innovative billboard design can be very hard to miss and attract attention from miles around. Check out these brilliantly creative examples...
Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that. Which is your favorite?
BMW pushes the electric element of its new car with halo lighting
Out-of-home communications agency Posterscope developed an illuminating outdoor advertising campaign to promote the BMW i3, which is claimed to be the world's first premium fully electric car.
Posterscope's Hyperspace division worked closely with BMW's creative agency, WCRS, on the attention-grabbing campaign which incorporates 'Halo' lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs of the i3.
A companion app is available to increase the experience
Key parts of the car are separately illuminated to highlight the models hi-tech eco-friendly features and electric inner workings, while a cutting-edge printing technique accentuates the contrast with the backlit skin.
Part of a larger £1m campaign running on across roadside, rail and underground sites in the UK, the advertising also encourages consumers to download a companion mobile app from the App Store, enabling them to take a virtual test drive in the BMW i3.
02. C.A.L.M.
Street art can be a great way present a powerful message. To raise awareness of the charity C.A.L.M. graffiti artists Soulful Creative created these brilliant billboards.
The posters aim to highlight the fact that three men under the age of 35 take their own lives every single day in the UK. The lighting is also a very nice touch - ensuring that passers-by will almost certainly take notice of the billboards.
03. iPod and iTunes
There's no confusion as to what Apple are trying to say with this billboard design
Apple made sure there'd be no chance of missing this advertising campaign for its iTunes store and iPod. Towering several feet in the air, the attention-grabbing design features a fountain of products that can be purchased and enjoyed on the popular portable media player.
Apple's message is simple: combine an iPod with iTunes and you have an endless source of entertainment at your fingertips.
04. Black Tower Home Security
TBWA/Vancouver prove that people do, indeed, steal in this brilliant campaign for Black Tower Security
In a campaign for Black Tower security, advertising agencyTBWA/Vancouver demonstrated that some people will take whatever they can get their hands on.
The agency lined a 10x20ft billboard with sought-after household items like framed paintings, rugs, pillows, and cookware on a Friday afternoon. By the end of the weekend, the board was bare, revealing the campaign's simple anti-theft message: 'People Steal. Black Tower Home Security'.
05. Sky Discovery Channel
This original, wind-powered billboard design was created by advertising agency DDB New Zealand
This eye-catching design for the Discovery Channel was developed by advertising agency DDB New Zealand.
A working model, the design replicated a circuit board demonstrating how various different elements work - the wind turbine powering the batteries, which stored power until the display read 'full', activating the neon lights and finally the light box revealing the Discovery logo.
06. BBC World
Clever use of corner billboards in this campaign for BBc World by BBDO New York
When BBC World became available in the US, BBDO New York chose amazing photography and clever billboard placement to tell the country the international news channel had arrived.
The imagery, taken from events around the world, is enough to grab your attention alone. But the BBDO team cleverly used corner billboards to show different takes on the same situation. Simple but very effective.
07. Kill Bill
Saatchi & Saatchi New Zealand drenched the wall, sidewalk and three shiny white cars in its promotion for Tarantino movie Kill Bill, Vol 1
Advertising agency Saatchi & Saatchi New Zealand went all out a few years back when promoting Quentin Tarantino's Kill Bill, Vol 1. The cool billboard design features Uma Thurman, her priceless Hatorri Hanzo and an impressive wall spatter of blood.
The installation was erected at a busy Auckland intersection to promote a local channel's screening of the movie. If anyone was in doubt as to what the film entailed, Saatchi and Saatchi made it crystal clear with this design.
08. McDonald's sundial billboard
Ad agency Leo Burnett use a sundial in this brilliant billboard design to promote McDonald's breakfast menu
The print on this McDonald's billboard is nothing to write home about. But the addition of a sundial mounted on top turns it an innovative and brilliant piece of design. Displayed is the fast food giant's breakfast menu, with the sun casting shadow on each item that corresponds to the time of day you would normally eat it.
Created by ad agency Leo Burnett, the sundial not only points out what meal you should go for, it also creates a shadow of the restaurant's infamous 'M' as it does so.
09. The Economist - Light Bulb
UK-based creative agency Abbott Mead Vickers BBDO was the brains behind this ingenious light bulb billboard design
This simple yet ingenious design comes from UK-based creative advertising and brand management agency Abbott Mead Vickers BBDO. The 'less is more' idea features a giant lightbulb popping out of the centre of a red background, the only words reading 'The Economist'.
Using electronic motion sensors, the bulb lit up every time someone walked underneath it. A brilliant, effective way to get the message across.
10. Koleston Naturals: Change
Leo Burnett came up with this clever concept for Koleston hair colourant, which uses the sun as part of its design
Advertising agency Leo Burnett like incorporating the sun into their awesome designs, including this one for hair colourant Koleston Naturals. The innovative design features a woman's hair die-cut in the billboard to capture the variations of Koleston naturals' colors through the different phases of the day and night.
Th effect the sun has on this design is just brilliant, with the model's hair colour changing from blonde to black in just a few hours.
11. Bleeding billboard
In an attempt to reduce fatal accidents on the roads in New Zealand, ColensoBBDO created this billboard design that bleeds when it rains
The concept for this powerful billboard design came from New Zealand-based creative agency ColensoBBDO. The team was approached by South Auckland local government bodies with a brief to create a design that would lower the number of fatal accidents on the road.
Noticing that accidents had increased during a particularly wet Easter the road safety team put up this billboard that bleeds when it rains. The message? “Rain changes everything. Drive to the conditions.” If that harrowing image doesn't make people slow down, we don't know what will.
12. Nose hair trimmer
Saatchi & Saatchi Indonesia incorporated real-world elements into its design for Panasonic's nose hair trimmer
We love this comedic design by Saatchi & Saatchi Indonesia for Panasonic's nose hair trimmer. The billboards were built around actual wires and poles in Indonesia to amusingly advertise the need for the device and showcase its safety cutting system.
So if you're afraid to trim sensitive nose hair, this could be just the product for you. A fun and innovative idea.
13. Colorado State Patrol
Keep your eyes on the road, not this brilliant billboard by Amelie Company
It's simple, keep your distance or end up looking like the billboard. This is one design that will certainly grab the attention of drivers. Although let's hope the cool campaign doesn't keep their eyes off the road for too long!
14. Science World
We wonder how long it took the Rethink team to glue 9,000 diamonds to this billboard?
The guys at advertising agency Rethink, Canada have teamed up with the Science World Museum to create a series of brilliant billboards, dedicated to promoting science in Vancouver. And this eye-catching design is no exception. The Rethink team glued 9,000 glass diamonds to a billboard to promote Science World's Treasure exhibit. And to demonstrate that, compared to many other gems, diamonds aren't all that rare.
Other brilliant designs include a board covered in pure gold and a stick man made from 9,000 pencils.
15. The Day After Tomorrow
The team at ad agency Contract came up with this innovative way of advertising the 2004 disaster movie The Day After Tomorrow
In order to promote Roland Emmerich's 2004 global-warming disaster movie The Day After Tomorrow to Indian audiences, ad agency Contract submerged a billboard in the sea not far from Mumbai. The idea being to mimic the idea of Manhattan being overwhelmed by water, the team also placed a replica of the Empire State building further out to sea.
Leaving just the details of the film's release and venue, the marketing campaign attracted the attention of many a passer by.
16. Smart: Little billboard
BBDO Toronto promoted Smart car's low impact on the environment with these itty-bitty billboards
This pocket-sized design proves that when you have a good idea, size really doesn't matter. In keeping with Smart car's low impact on the environment, instead of using big billboards that pollute the environment, advertising agency BBDO, Torontocreated a series of scaled down versions.
The miniature street advertising boards were placed in various locations around Toronto, all of them celebrating the beauty of being small.
17. Wrench billboard
Ad agency Y&R utilised every part of this billboard to promote DIY company Craftsman
There's certainly no hidden message in this campaign for Craftsman Tools by ad agency Y&R, Chicago. The impressive billboard featuring a giant, lifelike hand holding a wrench aimed to promote the DIY store, using the tagline, "Trust. In Your Hands."
Released back in June 2011, this is a perfect example of direct marketing that almost certainly would've caught the eye of every passer by.
18. Invisible
The JWT team incorporated a 'Thanks for seeing me' message behind the mannequin, in case it was vandalised
Okay, so it's not a billboard and more of a giant poster, but we had to include this brilliant yet touching campaign. The Australian Childhood Foundation partnered with advertising agency JWT to create this unique and powerful billboard design, with the aim of raising awareness of neglect as a form of child abuse.
The installations were located at popular sites around Sydney, featuring a huge poster pasted over a child-sized mannequin. The design secured the JWT team the Bronze Lion at Cannes Outdoor Lions in 2010.
19. Nike: Run
Nike's clever campaign encourages runners to keep going when they 'hit the wall'
Many companies have taken on a transparent billboard idea when developing advertising campaigns. But we particularly like this one for Nike, which encourages people to keep running when they 'hit the wall'.
From the image, it's difficult to attain whether this a photo pasted on to a board or a frame you can actually walk through. But we'd like to think it's the latter, otherwise runners beware!
20. Levis
Levis lets its product do the talking in this billboard design
Founded back in the mid 1800s, Levi Strauss and Co has since become known worldwide for its Levi brand of denim jeans. With such a recongiseable brand and product, a simple but clever design was all that was needed for this billboard.
Here, Levis lets its jeans do the talking, featuring a section of a giant pair of 501s, unbuttoned to reveal not only the the infamous numbers, but realistic detailing in the denim, stitching, buttons and rivets.
21. Heineken
This eye-catching design was developed by advertising agency TBWA
This billboard for Heineken is a perfect example of how a small and simple idea that's perfectly executed can have a big impact. The three dimensional concept features a hand seemingly coming out of the background about to grab the bottle of beer.
The concept for the billboard, which graced the city of Amsterdam, was developed by the team at advertising agencyTBWA.
22. Absolut Vodka
Absolut's long-running ad campaign transformed an ordinary billboard into a stylish NYC apartment back in 2000
Absolut Vodka's long-running advertising campaign is one of the most successful consumer products campaigns in the history of advertising. Known for it creative design, the company outdid itself back in 2000 when it created this eye-catching billboard.
After teaming up with fellow Swedish global brand IKEA, the company transformed a billboard in Manhattan into a stylish, but cramped, New York City apartment turned on its side - and shaped like an Absolut bottle. Genius.
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