Showing posts with label AMV BBDO. Show all posts
London week for third years - AMV
The third years have just returned to Lincoln following a very busy and intense week in London where, between them, they visited 8 top London ad agencies and a recruitment agency.
During the week they visited The Talent Business, AMV BBDO, DLKW Lowe, Creature, Mother, VCCP, Ogilvy, Inferno and 4Creative.
The next few blog posts are reports from the students telling how they got on and what they learned.
AMV BBDO - Lucy Everett
AMV BBDO’s mission when it first started was to simply be the best communications agency.
With this in mind, when we were all set a brief to advertise the Museum of Childhood via digital media as well as ambient, we knew the message needed to be clear and simple.
Our agency visit consisted of a morning critique of the work that we had produced for the above brief with Creative Partner Mark Fairbanks followed with a new brief to complete during the course of the day. We were split into groups, given a middleweight creative team to use for their vast knowledge and were to complete the task of convincing people our age to start their pension scheme.
The day allowed us to tackle the brief, learn more about how AMV’s creatives tackle new briefs as well as learn how the industry works.
At 5pm we had our final crit with the other teams and Mark, each team presented their numerous ideas and we discussed which ideas were the most effective, learning about how best to target the audience, how to present in an agency and what worked best.
Overall the day was a huge success as we each learned all about new aspects of the industry, AMV as an agency and how our teams work under pressure. It was a fantastic opportunity for broadening our knowledge and advertising skills.
During the week they visited The Talent Business, AMV BBDO, DLKW Lowe, Creature, Mother, VCCP, Ogilvy, Inferno and 4Creative.
The next few blog posts are reports from the students telling how they got on and what they learned.
AMV BBDO - Lucy Everett
AMV BBDO’s mission when it first started was to simply be the best communications agency.
With this in mind, when we were all set a brief to advertise the Museum of Childhood via digital media as well as ambient, we knew the message needed to be clear and simple.
Our agency visit consisted of a morning critique of the work that we had produced for the above brief with Creative Partner Mark Fairbanks followed with a new brief to complete during the course of the day. We were split into groups, given a middleweight creative team to use for their vast knowledge and were to complete the task of convincing people our age to start their pension scheme.
The day allowed us to tackle the brief, learn more about how AMV’s creatives tackle new briefs as well as learn how the industry works.
At 5pm we had our final crit with the other teams and Mark, each team presented their numerous ideas and we discussed which ideas were the most effective, learning about how best to target the audience, how to present in an agency and what worked best.
Overall the day was a huge success as we each learned all about new aspects of the industry, AMV as an agency and how our teams work under pressure. It was a fantastic opportunity for broadening our knowledge and advertising skills.
Class of 2012 Graduation
Last Wednesday saw the University of Lincoln Creative Advertising students attend the 2012 Graduation Ceremony in Lincoln's historic Cathedral. The event is always a great display of pomp and ceremony with odd shaped hats and colourful robes in abundance. The proceedings were conducted in time honoured fashion and were a fitting celebration of three years hard work and dedication.
It's always good to catch up with the graduates in September and it was very satisfying to hear how successful they are being in their quest for a career in advertising. Work placements at prestigious ad agencies like AMVBBDO, Grey and VCCP are commonplace whilst other students are based at up and coming new agencies like the corner.
Whilst the graduates may have left Lincoln, the Creative Advertising programme always maintains strong links with our ex-students and it is with great interest that we watch their careers develop, so well done to all of the graduates and here's to the future.
Suddenly it started raining hats.
It's always good to catch up with the graduates in September and it was very satisfying to hear how successful they are being in their quest for a career in advertising. Work placements at prestigious ad agencies like AMVBBDO, Grey and VCCP are commonplace whilst other students are based at up and coming new agencies like the corner.
Whilst the graduates may have left Lincoln, the Creative Advertising programme always maintains strong links with our ex-students and it is with great interest that we watch their careers develop, so well done to all of the graduates and here's to the future.
Ad agency London week for level 3 - part 2
To continue the reports from level 3 Creative Advertising students following their recent week of visiting some of the best advertising agencies in London...
And here's student Mel Webb reporting back from AMV BBDO:-
'This was a very challenging brief, however in the crit at the end of the day Jim and Andy said they were impressed with our insights and strategic thinking. This is something we heard frequently during the week ... Go Lincoln!
...student Maria Sousa tells us about Mother:-
The group at Mother
'On the Tuesday during London Week, we visited prestigious ad agency Mother. We arrived first thing in the morning, eager and ready to get stuck in and soak up all the Mother-Magic we could.
'We were greeted by Craig Ainsley and Dan Broadwood, who then briefed us on our task for the day: to advertise tea to teenagers. We then worked on the brief in our teams all day and had them ready to be critiqued in the afternoon. Dan and Craig were extremely helpful and discussed each of our ideas, giving us all advice that would certainly improve our work.
'All in all, the trip to Mother was an injection of wonderful inspiration and motivation, and a lesson to us all about what it really means to push an idea further.'
And here's student Mel Webb reporting back from AMV BBDO:-
The group outside AMV BBDO
'We entered the very impressive AMV BBDO. We were greeted by Andy and Jim, a senior creative team, who welcomed us into the 'Snug' which we were kindly given to work in all day. They set us a brief, asking us to work on EDF Energy, something they had personally been working on for a year.
'They asked us to create a big idea for the energy company – something which would make people like them. They advised us to consider who we were talking to within households. How you could get people to switch and to think about creating a warm, comforting tone?
'This was a very challenging brief, however in the crit at the end of the day Jim and Andy said they were impressed with our insights and strategic thinking. This is something we heard frequently during the week ... Go Lincoln!
Lincoln students take over the 'Snug' at AMV BBDO for the day
'After the crit, Andy and Jim showed us their own work as well as kindly staying into the evening to give us some fantastic advice on how to make it in Adland. A brilliant end to an interesting, challenging and incredibly motivating day.'
Senior creative team Andy & Jim give feedback on the day's work
Listening to advice and criticism
More reports of the level 3 London week tomorrow...
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