• Strategic planning outdoor advertising.

    Strategic planning outdoor advertising



    Strategy design of outdoor advertising is visual storytelling. The expression of an idea can surprise people who see the ad, either exciting or surprising words using pictures or photographs.
    Strategies designed the outdoor advertising is a communication strategy that is very challenging, requiring the expression of a concept that is very clear and accurate. a concept that is very clear and thorough, use the following strategic measures:
    Ø Strategy set a target audience.
    Ø Strategy set objectives and outdoor advertising budget.
    Ø The strategy seeks excellence advertised product.
    Ø designing outdoor advertising creative strategy.


    Ø designing strategies appeal of outdoor advertising messages.
    Ø designing strategies in the execution-style outdoor advertising messages.
    Ø Designing strategies colors, words, logos, symbols and forms of outdoor advertising. 

      so the design strategy of my outdoor advertising may be useful. thanks

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  • types of outdoor advertising.

    Upon the arrival of digital technology, hand-painted ads replaced with computer technology. Furthermore, the outdoor advertising is growing. Here are the types of outdoor advertising.
    1.      BILLBOARD

    Billboard is the ultimate outdoor advertising. Billboard is designed with the aim of introducing the brand name. Billboard usually plastered on highway traffic crowded.
                 Billboard include bulletin, spectaculer display, wall murals, vinyl / wripped poster, 30-sheet poster and 8-sheet poster.


    2.      STREET FURNITURE
    Street furniture includes bus shelters, urban furniture, kiosks, convenience stores, and shopping malls, bus stations, railway stations and in airports.



    3.      TRANSIT
    Transit advertising may be advertising on buses, cars, taxis, dab subway trains, trucks, airports and wrapped around the vehicle.


    4.      ALTERNATIVE MEDIA
    Alternative advertising media eg, writing in the air, arenas and stadiums, ships, campuses, resorts and leisure, place-based interior, exterior place-based, digital media and cinema.



    A few of the types of ads from my hopefully useful for you all. thank..!!

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