Showing posts with label The Talent Business. Show all posts
Another successful London Week
Just before Easter the third year students had their 'London Week'. The year group was split in two and each group visited one agency a day. In total the cohort visited 10 agencies in 10 days.
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Fresh faced and raring to go at Leo Burnett
Kieran pretending to work hard at Leo Burnett
Quick! Write lots at DLKW and look busy!
Agency: DLKW
Taking the escalator up to DLKW
Tuesday and the students visited Grey and creative recruitment agency The Talent Business:–
Lots of sugary drinks at Grey
Agency: Grey
Creative recruitment agency, The Talent Business
The Talent Business
Wednesday and it's agencies Creature and JWT:–
Agency: Creature
Cool things at Creature
In the reception at Creature
Need a break? Don't go to JWT - it's hard work.
Woah! JWT's impressive reception.
Agency: JWT!
Agency: JWT
Thursday and it's off to Inferno and Mother:–
Kieran presenting at Inferno
Sarah & Natalie presenting at Inferno
Agency: Mother
Waiting in reception at Mother
Agency: Mother
And finally, on Friday the students visited agencies Ogilvy and VCCP:–
All aboard The Mayflower meeting room at Ogilvy!
Stan and Beth arriving at VCCP
As you can see it really was quite a week!
Thank you SO much to all everyone at the agencies who helped organise the week. We simply couldn't have done it without you. The vast majority of these were past University of Lincoln Creative Advertising graduates so you see how it goes: come to Lincoln > graduate from Lincoln > get a placement (or two or three) > get a job at a top agency > keep in touch with the staff team in Lincoln > help the next generation of creative talent. You get the idea.
Next up for the third years, pull everything together that they've learned in Lincoln and London and prepare for their portfolios for final assessment. And then it's the degree show (and Private View party).
Nice.
London Week - The Talent Business
Next up in the student reports of the third year's recent Loncon Week: The Talent Business.
The Talent Business - Gemma Reeve
To start our week in London we visited The Talent Business. Here we spoke to Martin Murphy, a talent strategist (who has been working for The Talent Business for 3 years now) about The Talent Business's role in helping young creatives build the bridge from University to advertising agencies.
Located in Covent Gardens, the Talent Business links creatives to the industry without being a recruitment agency. They have three teams within the business: Accounts, Media and Marketing. Employees here all have agency-based experience; with Mike working for Nokia whilst he was at University.
The Talent Business holds a global event each year called CREAM. A free opportunity for young creatives to submit their work to be reviewed by at least 25 judges where it will be marked on a scale of 1-10 (10 being you're hired!). Martin helps co-ordinate CREAM and NABS junior book clubs that aim to help graduates find their creative partners.
Martin gave us all really solid advice for those who are serious about a career as a Creative. He spoke about the current market being quite refreshing in comparison to previous years, with smaller agencies hiring young talent and now the bigger agencies are following suit.
He advised us to target 5 to 10 agencies that we respected, to look at their work and really get a feel for what that agency represents, find contacts (something that The Talent Business can help with) and work on a few campaigns that they have done to show your mutual interests.
He advised not to work for free, take placements for less than a month or continue in placements for more than 4 months where there is no likely job. Most placements span from 1-3 months with £250 p/w each being the average pay.
Martin emphasised the importance of not just having an amazing portfolio; you have to be an interesting person too! Build a brand for yourself, get on Linkdin, make business cards, start blogs, and craft your website to reflect not just your work, but your personality and other things you are interested in.
Whether it be photography, drawing or design work; make yourself stand out. It is just as important to know what you want from your career as what the agencies want from you. Show aspirations - if you want to gain experience in digital work, make it clear. Realising your identity will allow agencies to give you these opportunities.
Overall some very friendly, insightful and helpful advice! A very useful and enjoyable visit. Thanks Martin!
To start our week in London we visited The Talent Business. Here we spoke to Martin Murphy, a talent strategist (who has been working for The Talent Business for 3 years now) about The Talent Business's role in helping young creatives build the bridge from University to advertising agencies.
Located in Covent Gardens, the Talent Business links creatives to the industry without being a recruitment agency. They have three teams within the business: Accounts, Media and Marketing. Employees here all have agency-based experience; with Mike working for Nokia whilst he was at University.
The Talent Business holds a global event each year called CREAM. A free opportunity for young creatives to submit their work to be reviewed by at least 25 judges where it will be marked on a scale of 1-10 (10 being you're hired!). Martin helps co-ordinate CREAM and NABS junior book clubs that aim to help graduates find their creative partners.
Martin gave us all really solid advice for those who are serious about a career as a Creative. He spoke about the current market being quite refreshing in comparison to previous years, with smaller agencies hiring young talent and now the bigger agencies are following suit.
He advised us to target 5 to 10 agencies that we respected, to look at their work and really get a feel for what that agency represents, find contacts (something that The Talent Business can help with) and work on a few campaigns that they have done to show your mutual interests.
He advised not to work for free, take placements for less than a month or continue in placements for more than 4 months where there is no likely job. Most placements span from 1-3 months with £250 p/w each being the average pay.
Martin emphasised the importance of not just having an amazing portfolio; you have to be an interesting person too! Build a brand for yourself, get on Linkdin, make business cards, start blogs, and craft your website to reflect not just your work, but your personality and other things you are interested in.
Whether it be photography, drawing or design work; make yourself stand out. It is just as important to know what you want from your career as what the agencies want from you. Show aspirations - if you want to gain experience in digital work, make it clear. Realising your identity will allow agencies to give you these opportunities.
Overall some very friendly, insightful and helpful advice! A very useful and enjoyable visit. Thanks Martin!
Ad agency London week for level 3 - part 3
To continue the reports from level 3 Creative Advertising students following their recent week in London as they engaged with some of London's best advertising agencies...
'After seeing some of their work, we moved onto the crit. The brief Neil and Stefan had set us a few days before was to get teenagers to give blood. The ideas varied wide and far. From Matt Parson’s ‘Only scum don’t give blood’ to Greg Harvey’s and Mike Mackenzie’s ‘Thank the person who saved your life.’ Neil and Stefan critiqued the work in a really relaxed and laid back atmosphere.
'After some great feedback, they showed us their solution to the brief. We then had Q&A session and shortly found ourselves back on the streets of London, depressed, having remembered that we didn’t actually work at DLKWLowe.'
...Elliott Starr tells us about DLKW Lowe:-
'On Wednesday we went to DLKW Lowe. After waiting under the mooses head, past Lincoln graduates Neil and Stefan called us in. They talked us through some of their work, what they had learned on placement and life at DLKW Lowe.
Outside DLKW Lowe
'After some great feedback, they showed us their solution to the brief. We then had Q&A session and shortly found ourselves back on the streets of London, depressed, having remembered that we didn’t actually work at DLKWLowe.'
Level 3 student Emma Pearson reports back from The Talent Business:-
'I'm ashamed to say I hadn't heard of The Talent Business before our visit. If you had any worries about starting out in London, you needn't look any further. The company specialises in helping us find a job. You see, they're headhunters.
'With close relationships with agencies, they know what is needed in your portfolio to get a job and they know what the industry are looking for. Who better to help you when searching for placements or a permanent position?
'Every year The Talent Business run an international competition called Cream. By submitting your portfolio into their office, your work is critiqued and seen by people around the world. Not only do the top twenty win a chance to attend an event full of contacts in the industry, but it is also a chance for your work to be noticed. It's a win-win opportunity and well worth a submission.'
Reports from Inferno and Creature tomorrow...
'Every year The Talent Business run an international competition called Cream. By submitting your portfolio into their office, your work is critiqued and seen by people around the world. Not only do the top twenty win a chance to attend an event full of contacts in the industry, but it is also a chance for your work to be noticed. It's a win-win opportunity and well worth a submission.'
Reports from Inferno and Creature tomorrow...
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