Examples of Outdoor Advertising

We're all about sharing on this course. But not sharing for the sake of it, no sir.

Last week the first year went out into Lincoln to buy a book from a charity shop, one that they would absolutely love to read, be it novel, recipe book or comic.

Then, when they returned, they wrapped them and turned into CA's version of Santa Claus by handing out random books to their classmates.


Well, I hear you thinking, what's the point?

We know what we like to read. In fact we know it so well we can sometimes buy the same stuff over and over again. From time to time breaking that pattern and reading something we would normally skip can be a good way into another mindset. Fun too.

'Swapping books, try it! You just might learn something new'.

We do a lot of unusual extra little things on the Creative Advertising course.
And here's one of them.

We found an old display case and have created the Creative Advertising Cabinet of Curiosities (or 'CAbinet...' – do you see what we did there?).

And we're going to display interesting things in it.

A rolling exhibition of oddities, if you will.

To start with, Gyles is exhibiting his collection of 1990s phonecards.


The accompanying text says:-

'Phonecards are, in effect, a form of currency. Here is an intriguing collection of changing designs from the 1990s that were used in the then ubiquitous public telephone box.

Displayed here are cards with commercial sponsorships; phonecards reserved for use in prisons; versions from Japan and France; different promotional techniques designed to encourage the use of the public phonebox and various joint ventures with different charities.'

Regular readers of this blog will know that 'Lincoln Ink' has become an annual Creative Advertising student party, epitomising the key themes of the programme: creativity, commitment and marker pens (often permanent).

This year's party organisers took the opportunity of combining the tattoo theme with raising awareness of the programme's splendid Movember efforts, growing fine moustaches to raise funds and awareness for often overlooked men's health issues. You can visit the CA team's Movember page here.

Early in November we had the honour of a visit from Pete and Ollie (Pollie Wanna Create), 2010 graduates. You'll remember these guys landing their first job via twitter! They currently work at Archibald Ingall Streeton (AIS).

They ran a session with Third Years to give them a taste of their first year in adland as well as setting a really exciting challenge. Here's what current Third Year Maria had to say:

"It’s always nice to see how well Lincoln graduates are getting on, and Pete and Ollie’s visit this week was a perfect chance for us to meet a successful team of Lincoln-bred creatives!  They talked us through their work, gave us tips on standing out in interviews, networking, and how to turn a placement into a job. There was even an ‘invention’ exercise that offered 6 placements at AIS for the winners, just to up our game.

It was really helpful to be able to ask them all those questions we had about ‘life as a new creative, looking for a job’, but also to see how enthusiastic and positive they were about the industry and their work. It makes the prospect of being young advertising professionals, a little less scary."

Thanks Maria and, of course, thanks to Pete and Ollie for such an energetic and genuinely useful afternoon!

Great news!

Here's a quick (but pretty cool) thing.

Earlier this month, Creative Advertising 2010 graduate Brooke Cutmore (who works with creative partner Ruud Kool at Creature, London) was announced to be one of four winners of the Howies Microadventures competition with the short film 'From London to Lewes' that she made with Luke Clark.

To quote from the Howies website:-

'Microadventures let anyone plunge into a world of cheap Credit Crunch adventures. Adventures that are close to home, which are fun, affordable, easy to organise and designed to get you doing and experiencing things that would normally pass you by.'

We asked you to get out there and do your own Microavdenture and send us your story. For us, these four stories really captured the spirit of Adventure.'

You can check out the other three winning entries on the Howies Brainfood website.
Here's Brooke and Luke's film.

Everyone knows that students love to have a party.
And its pretty common knowledge that Creative Advertising students love the brilliant TV series Mad Men.

So, it's obvious, isn't it?

Here are some photos from last week's Creative Advertising students' Mad Men party.