Showing posts with label FOAM Agency. Show all posts
Dry the River debut album promoted by Sophie at FOAM
Regular readers of this blog will know that Lincoln Creative Advertising graduate from 2010 Sophie Yeoman works at FOAM agency (part of SONY Music Entertainment).
Whilst she was working there on placement with creative partner Keighley Allen the girls developed a very creative and innovative idea for promoting Dry the River's debut album 'Shallow Bed'.
Sophie has since produced the idea: twelve string art posters placed around East London with each one depicting an animal and representing a track from the album. At the end of the string, Sophie fashioned tin can telephones to allow passers-by to listen to a song, creating truly unique listening experience.
The posters are powered by an Arduino/Waveshield combo with a sneaky speaker hidden under a fake bottom in the painted tin can telephone.
Where are they now? Sophie Yeoman
Sophie Yeoman graduated from the Creative Advertising programme in 2010 and now works as a Production Assistant at FOAM Agency. Here's how she describes her role:
'I am currently a Production Assistant at FOAM Agency, an in-house creative agency for Sony Music Entertainment Ltd.
'Basically, I make stuff for a living – all the weird and wonderful ideas that my Creative Directors Steve Milbourne & Phil Clandillon come up with, get passed onto me to bring to life, whether its building circuit boards, painting tins, building worlds or programming games, they need it done. I figure out a way to do it. Work feels like play school and I get to go to free gigs too!
'I've recently completed a number of projects including Live Football Gaming with Kasabian and Darren Bent (recently featured on Sky's Soccer AM) where my role was to built all the tech. I stitched all the 'light up' headbands by hand, I build and soldered the Arduino electronic kits from scratch and helped program all the kits to respond to the guys playing the game.'
This all sounds really exiting, Sophie – many thanks for the update.
'Basically, I make stuff for a living – all the weird and wonderful ideas that my Creative Directors Steve Milbourne & Phil Clandillon come up with, get passed onto me to bring to life, whether its building circuit boards, painting tins, building worlds or programming games, they need it done. I figure out a way to do it. Work feels like play school and I get to go to free gigs too!
'I've recently completed a number of projects including Live Football Gaming with Kasabian and Darren Bent (recently featured on Sky's Soccer AM) where my role was to built all the tech. I stitched all the 'light up' headbands by hand, I build and soldered the Arduino electronic kits from scratch and helped program all the kits to respond to the guys playing the game.'
Sophie carrying out live repairs
Kasabian's Tom Meighan and England's Darren Bent control the action
The match taking place
The match itself
Behind the scenes of the experiment
Sophie has also been Production Assistant on recent videos for Tanya Lacey and EMiL.
A great example of the wide range of creative jobs that the graduates from the Creative Advertising programme land.
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