Showing posts with label Inferno. Show all posts
Another successful London Week
Just before Easter the third year students had their 'London Week'. The year group was split in two and each group visited one agency a day. In total the cohort visited 10 agencies in 10 days.
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Fresh faced and raring to go at Leo Burnett
Kieran pretending to work hard at Leo Burnett
Quick! Write lots at DLKW and look busy!
Agency: DLKW
Taking the escalator up to DLKW
Tuesday and the students visited Grey and creative recruitment agency The Talent Business:–
Lots of sugary drinks at Grey
Agency: Grey
Creative recruitment agency, The Talent Business
The Talent Business
Wednesday and it's agencies Creature and JWT:–
Agency: Creature
Cool things at Creature
In the reception at Creature
Need a break? Don't go to JWT - it's hard work.
Woah! JWT's impressive reception.
Agency: JWT!
Agency: JWT
Thursday and it's off to Inferno and Mother:–
Kieran presenting at Inferno
Sarah & Natalie presenting at Inferno
Agency: Mother
Waiting in reception at Mother
Agency: Mother
And finally, on Friday the students visited agencies Ogilvy and VCCP:–
All aboard The Mayflower meeting room at Ogilvy!
Stan and Beth arriving at VCCP
As you can see it really was quite a week!
Thank you SO much to all everyone at the agencies who helped organise the week. We simply couldn't have done it without you. The vast majority of these were past University of Lincoln Creative Advertising graduates so you see how it goes: come to Lincoln > graduate from Lincoln > get a placement (or two or three) > get a job at a top agency > keep in touch with the staff team in Lincoln > help the next generation of creative talent. You get the idea.
Next up for the third years, pull everything together that they've learned in Lincoln and London and prepare for their portfolios for final assessment. And then it's the degree show (and Private View party).
Nice.
London week - Inferno
Following on from the last post, here's a student review of the third year's recent visit to Inferno.
Inferno - Sean Parmenter
When you walk into a building and even before you get yourself through the front door you can hear a classic 80’s number one playing, then you know that day is going to be a good one. The building used to be an old bank and had a wonderfully unique feel to it. I immediately felt at home, relaxed and ready to go.
You can judge an agency from what it's boardroom chairs are like: comfy, leather and reclining, they even had wheels! This was a good sign. Feeling accepted was key and that is exactly what Inferno did, talked to us like we have worked there for years not just students who have come for the day.
After working in numerous coffee shops for six hours we returned to Inferno at the end of the day for the crit. Everyone was in a silent yet confident mood. I wouldn’t class it as a crit - it was more of a chance to discuss and evolve an idea. In fact the only thing to worry about was getting in the way of someone trying to play pool!
Overall my experience of Inferno was fantastic. I do wish we had been able to work in the agency for the day but I understand that Inferno had lots of work on, so space was limited. The worst part of the day was having to leave the free beer that was offered because my lift arrived! Hey ho.
Ad agency London week for level 3 - part 4
Continuing the reports from level three Creative Advertising students after they spent a week engaging with some of the best advertising agencies in London...
... Inferno by Mel Webb:-
'Having talked the entire group of third years into wanting to work for him, Stu went on to talk about his experience of getting a job in advertising, spilling out information faster than any normal person could possibly write it down. Then Brooke and Ruud were given the opportunity to talk about their recent experience of breaking into the industry.
'A week prior to the visit the group had been set the task of gaining 500 followers on a fictional Twitter account. Few were successful, but the task had been set to make a point: it is important to do something different to impress a potential employer as well as what they are expecting to see.
'Finally, Stu’s 3 keys to success: Initiative Tenacity Personality'
... Inferno by Mel Webb:-
'On Thursday we visited Inferno. Many of us had visited them previously but this time it was in their new location close to Covent Garden. We were greeted by Tim Palmer, Inferno's Digital Creative Director. Tim went to University with our tutor Mike Belton, so a glorious photograph of a rather younger looking Belton welcomed us on the boardroom screen!
'At 9am we were briefed by Tim and Bambos Neophytou, Head of Strategy. When Nando's was announced as our client a few whoops and cheers were heard! With the main thought of the brief being 'Acts of Mischief', this brief allowed us to have some fun, make people laugh and be entertaining with our work.
In some ways this brief provided a different sort of challenge to us. We often work on products or brands which need to be sold, companies which have lost their appeal or need a boost. With Nando's being in a prime position, this meant we just needed to think about the personality not the products.
The day's work is reviewed at Inferno
'At the end of the day the teams presented their work to several people from Inferno followed by individual critiques from them all. Once again we were so grateful for the time they gave to us and the excellent feedback we received.
'To celebrate a successful day we were invited for drinks in their roof bar where we were able to chat to creatives, filling our minds with more advice on how to get those much sought after placements.'
... Creature by Mike Mackenzie:-
'We were greeted on arrival at the agency by the first creative employees of the one year old company, familiar faces Brooke and Ruud who graduated Lincoln 2 years ago, along with one of the three founding partners Stuart Outhwaite.
'Stu opened with a light introduction to Creature, a small ambitious creative agency who seemingly does everything they have ever wanted to do and make ads on the side! Brooke and Ruud for example were mid-way through the process of launching a restaurant and half way through writing their own opera, as well as pitching for clients such as Adidas. The company also has a play and a musical out this summer.
Drinks at the end of the day at Inferno
'We were greeted on arrival at the agency by the first creative employees of the one year old company, familiar faces Brooke and Ruud who graduated Lincoln 2 years ago, along with one of the three founding partners Stuart Outhwaite.
'Stu opened with a light introduction to Creature, a small ambitious creative agency who seemingly does everything they have ever wanted to do and make ads on the side! Brooke and Ruud for example were mid-way through the process of launching a restaurant and half way through writing their own opera, as well as pitching for clients such as Adidas. The company also has a play and a musical out this summer.
Creature's Brooke, Ruud and Stu talk to the Lincoln students
'Having talked the entire group of third years into wanting to work for him, Stu went on to talk about his experience of getting a job in advertising, spilling out information faster than any normal person could possibly write it down. Then Brooke and Ruud were given the opportunity to talk about their recent experience of breaking into the industry.
'A week prior to the visit the group had been set the task of gaining 500 followers on a fictional Twitter account. Few were successful, but the task had been set to make a point: it is important to do something different to impress a potential employer as well as what they are expecting to see.
'Finally, Stu’s 3 keys to success: Initiative Tenacity Personality'
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