Showing posts with label Industry. Show all posts
D&AD Success
The highly coveted D&AD Black and Yellow pencils.
The D&AD New Blood awards were held recently in London and the Creative Advertising course at Lincoln was, once again, very successful. Joe Lovett, Jack Snell, Malene Loves and Elly Hogarth all scooped wooden pencils. Joe and Jack produced a thought provoking piece of work for WWF and Elly and created a very effective campaign for Talk Talk. Both teams did really well to earn wooden pencils considering the huge number of entries and the quality of work on display so congratulations go out to them.
These guys weren't the only winners on the night, Tom Watkins did fantastically well to get, not only a Yellow pencil but a Black one as well! Tom put together a very well executed campaign for WeTransfer. Tom's multi channel campaign for 'When I'm a dad' helps would-be fathers plan and take vows for this momentous step. The D&AD jury recognised that the work was so powerful and so well executed that Tom should be recognised as one of the best students at this years awards.
Being successful in student design competitions requires a lot of hard work and imagination and to achieve success at this level is truly outstanding so well done to all of our successful students.
Claire & Maria & Weetabuddies
Claire and Maria's Weetabuddies campaign. FYI, Claire is the one on the left.
Lincoln Creative Advertising graduates Claire Stokes & Maria Stochado have been very busy at BBH, they recently had some high profile work on television for KFC during Christmas and have just launched their latest creation Weetabuddies
There's 11 films for Weetabix - all aimed at 4-7 year olds (but we're hoping you like them too!) And they've also made a website for kids to create their own and enter a competition.
It's the biggest, and most all round campaign they've worked on to date and they've had great fun making it along the way. Yay.
Gabi & Matt
Matt & Gabi phoning piggy bank helpline.
Gabrielle Choo and Matt Paxton graduated last year from the Lincoln Creative Advertising course and have gone on to land themselves a full time job at DigitasLBi, hooray. This didn't happen by accident of course Gabi and Matt put in a great deal of hard work into their work placement and all of the effort paid off when they were finally offered a contract just before Christmas. I'll let the guys tell you the story in their own words. 'After our end of year show in June we sadly waved goodbye to a wonderful three years in Lincoln, however we were ready for our next adventure. Raring to take our first steps in to London Adland. After a busy few weeks going on book crits and further developing our portfolio we landed out first placement at the wonderful Hometown. On our first day we were thrown in the deep end, working on the same briefs as the senior creatives at the agency. Though slightly daunting I believe that giving us so much responsibility so early on was invaluable. After three months, two monumental briefs and one pitch winning idea our summer was over.
Next we were to become winterns at the magnificent DigitasLBi on Brick Lane. We immediately loved the agency, everyone was so friendly and there was always something exciting going on. Though in such a huge place we had to work hard to prove ourselves. We scrambled for any brief we could get and tried to get to know as many people as possible. In the next few weeks we worked on a real range of stuff. We realised the scope of the work that DigitasLBi did, and it was brilliant. After a few successful briefs we took part in an ideas workshop for a new account with some of the other creatives, some of the creative directors and the chief creative director. After coming back with just a days worth of ideas we presented them to the daunting panel. Unbelievably they liked them.
A Unicorn
Over the next few days we were asked to develop these ideas, we heard hints and rumors over drinks that the creative directors didn’t want us to go quite yet. We geared ourselves up to ask for our placement to be extended. Before we got a chance to we were stopped at our desks and each handed a red box with a unicorn embossed on the front, the unicorn being the symbol of Digitas LBi. A round of applause across the huge studio. Matt hyperventilating. Me clutching my red box like a trophy. After a month on placement we were asked to be a permanent part of the team. Just in time for Christmas, we became fully fledged unicorns.'
Sophie & Jade Asda Christmas ad.
Jade & Sophie's Asda commercial.
Tis the season of Christmas adverts and the latest big supermarket to release a yuletide message is Asda. The new ads feature the story of Asda Christmas smiles and were created by ex-Lincoln Creative Advertising students Jade Sturman and Sophie Townsend. The girls made the commercial at the advertising agency VCCP who hold the Asda account. Here's what the girls say about the making of the ad.
'We’ve been working on and developing this campaign since the start of June, living and breathing Christmas during the entire summer, which was a little surreal to say the least. We have a great team of people at VCCP who worked hard to ensure the idea stayed as true to the original concept as possible, although inevitably changes were made along the way, we feel that everyone’s hard work has paid off and as a result have managed to come out with a campaign that everyone is proud of.
This ad sits as part of a set of ads that will play out over the Christmas period, all based on the idea of smiling. The idea, though simple, is something everyone can relate to, it light-heartedly reveals the true meanings of the different smiles seen at Christmas time and helps tie the ads together as a fully formed campaign. As Asda is a brand that doesn’t takes itself too seriously, and is considered a down to earth retailer, tonally the concept of ‘celebrating smiles with Asda’ worked really well for the brand.
We’re really happy with the work so far and are still developing and producing everyday. We just hope it gives everyone that warm, fuzzy, Christmas time feeling and of course, raises a few smiles.'
Well done girls and happy Christmas to one and all.
'We’ve been working on and developing this campaign since the start of June, living and breathing Christmas during the entire summer, which was a little surreal to say the least. We have a great team of people at VCCP who worked hard to ensure the idea stayed as true to the original concept as possible, although inevitably changes were made along the way, we feel that everyone’s hard work has paid off and as a result have managed to come out with a campaign that everyone is proud of.
This ad sits as part of a set of ads that will play out over the Christmas period, all based on the idea of smiling. The idea, though simple, is something everyone can relate to, it light-heartedly reveals the true meanings of the different smiles seen at Christmas time and helps tie the ads together as a fully formed campaign. As Asda is a brand that doesn’t takes itself too seriously, and is considered a down to earth retailer, tonally the concept of ‘celebrating smiles with Asda’ worked really well for the brand.
We’re really happy with the work so far and are still developing and producing everyday. We just hope it gives everyone that warm, fuzzy, Christmas time feeling and of course, raises a few smiles.'
Well done girls and happy Christmas to one and all.
Laura & Elliott Cannes Young Lion
Laura & Elliott's award winning film for Barnardo's
"We entered Cannes Young Lions a few weeks ago and had to turn around a 60 second ad for Barnardo's in 48 hours. Idea, script, shoot, edit, all by our lonesome.
To cut a long story short, we won. Best UK team.
Not many actors are interested in working in a cold church on a Saturday night with 2 hours notice. So sadly, I ended up 'starring' in it. Mwahaha.
We got briefed on Friday at 4pm.
Friday evening (until 9ish) was spent on ideas.
As was Saturday 8-12ish.
Saturday 12-4ish was spent writing the script.
Saturday 4-6ish was spent finding locations, begging, borrowing and stealing.
(In the end, we were actually just given the keys to the church by a very trusting priest. We actually got the church just by knocking on the door and he happened to be in.
Says a lot for just getting out and asking for favours instead of making calls and emails.)
Saturday 6-10ish was spent filming.
Saturday/ Sunday 10-11 was spent editing overnight.
We actually came up with the idea for the script on Friday night, it was one of our first thoughts.
After pummelling through dozens more ideas we realised it was the best by far. We could spend hours trying to top it. If we did we'd only have a few hours to film and edit, if we didn't, we'd have wasted that time completely.
And so we went with it. I guess it's the nature of a 48 hour competition, you're never 100% sure because you could have spent longer coming up with ideas, I guess you just have to trust yourself.
The same thing happened Sunday morning. We'd stayed up overnight editing and had 8 hours left until it had to be submitted.
We could have continued editing it, but with the footage we had it would have only got about 3% better. Plus we were both knackered and couldn't think straight. So we just submitted it.
I think we learned not to take competitions like that TOO seriously, as you'll always have doubts and you'll always be comparing the finished article to how good it could be if you got a proper director, proper actor and you had more time.
But you don't. So it's important to just enjoy it and cross your fingers."
To cut a long story short, we won. Best UK team.
Not many actors are interested in working in a cold church on a Saturday night with 2 hours notice. So sadly, I ended up 'starring' in it. Mwahaha.
We got briefed on Friday at 4pm.
Friday evening (until 9ish) was spent on ideas.
As was Saturday 8-12ish.
Saturday 12-4ish was spent writing the script.
Saturday 4-6ish was spent finding locations, begging, borrowing and stealing.
(In the end, we were actually just given the keys to the church by a very trusting priest. We actually got the church just by knocking on the door and he happened to be in.
Says a lot for just getting out and asking for favours instead of making calls and emails.)
Saturday 6-10ish was spent filming.
Saturday/ Sunday 10-11 was spent editing overnight.
We actually came up with the idea for the script on Friday night, it was one of our first thoughts.
After pummelling through dozens more ideas we realised it was the best by far. We could spend hours trying to top it. If we did we'd only have a few hours to film and edit, if we didn't, we'd have wasted that time completely.
And so we went with it. I guess it's the nature of a 48 hour competition, you're never 100% sure because you could have spent longer coming up with ideas, I guess you just have to trust yourself.
The same thing happened Sunday morning. We'd stayed up overnight editing and had 8 hours left until it had to be submitted.
We could have continued editing it, but with the footage we had it would have only got about 3% better. Plus we were both knackered and couldn't think straight. So we just submitted it.
I think we learned not to take competitions like that TOO seriously, as you'll always have doubts and you'll always be comparing the finished article to how good it could be if you got a proper director, proper actor and you had more time.
But you don't. So it's important to just enjoy it and cross your fingers."
Mother agency visit
Their Mother's would be proud of them.
'It was only 3 hours after leaving Anomaly before we were waiting outside Mother, a building contrasting both in size and style to where we were earlier. The buildings situated 5 minutes away from the train station, but in the time between the two, we passed 1 giant rat, about 45 trainers hanging from a telephone wire and about 100 hipsters, it was awesome. As we walked into the reception area of Mother we were greeted by the slogan “Graffiti is advertising to me” in massive font above the elevators, this pretty much summed up Mother’s creative and youthful style.
An elephant is about to sit on Jonny.
Mother’s policy is about “doing work that makes your mother proud”, and to emphasise this every employee has a picture of their mother up on the wall in the corner of the foyer. As I sat there, admiring the obvious ambition and creative feel of the place, I realised how good it would feel to see my mother up on that wall, and how proud that would make me feel.
However, my daydreaming was soon interrupted as we were shown into their meeting room, the only room in the whole agency with a door. This was not the most interesting aspect of the room though. There was a massive elephants arse coming out of the wall apparently for two reasons, acoustics, and “to kill the elephant in the room” so that people feel more comfortable speaking.
Jonny and Georgie playing with their friend.
We were then lucky enough to be given a presentation by two creative directors Martin and Kyle, as well as Ben Heap. The guys told us all about Mother and its work, all of which I recognized and appreciated. It was not long before I got the sense that this was an amazing place to work. They described how they have events almost every night; they take part in their own projects and they work together around a massive table, like a big family. To me it seemed like a place where everyone is appreciated and you can truly be yourself. It was not long before question time. They answered a variety of questions, some told us about the importance of pairing up with someone that challenges you and also highlighted the necessity of creative pairs in the industry, now, and for the foreseeable future, and one answer in particular disappointed second year Simon, “No, the agency isn’t like Mad Men.”
Unfortunately, it was not long before our time in London was up. But I can tell you, after that day, I wont be gone for long.'
Leo Burnett welcomes the second years
Outside Leo's and their world-famous sign
Following on from Abi's report about the visit to Ogilvy, here's Emily Walker's report from the recent level 2 visit to Leo Burnett:–
“We were welcomed with open arms to Leo Burnett by Elliot Starr (copywriter and creative partner to Laura Clarke – another successful Lincoln Creative Advertising grad team).
“Elliott had arranged a detailed ‘who’s who’ at the agency and we listened to some great talks by Gus – Account Manager; Lorna – Planning; JJ – Creative Director; and Elliott – Creative.
Excitedly waiting in reception
It's a VERY stylish place
“Elliott had arranged a detailed ‘who’s who’ at the agency and we listened to some great talks by Gus – Account Manager; Lorna – Planning; JJ – Creative Director; and Elliott – Creative.
Listening to the four impressive presentations
(in an equally impressive meeting room!)
“All the talks were witty, informative and all four of the speakers seemed genuinely happy to be working for such a friendly, successful company. The talks were very insightful and inspiring and we were given lots of information into the different roles at an advertising agency. It was very clear how much everyone worked together in order to produce such fantastic work.
“They showed us examples of the great work the agency has created over the past few years. We all walked out of the meeting room with huge smiles on our faces and heads buzzing with excitement. It really was an excellent visit.
Elliott leaves the students with some inspiring words of wisdom
Apples have become a symbol for Leo Burnett ever since Leo Burnett put out a bowl of apples at reception when he opened his doors in the middle of the Great Depression. Opening in the middle of the Great Depression caused a lot of talk and people said it would not be long before Leo Burnett would be selling apples on the street. Apples continue to be a symbol of Leo Burnett’s hospitality and success throughout the years.
Anyone for a Baileys?
Claire & Maria's new Baileys commercial.
Claire & Maria are keeping up the pace at BBH and have recently completed a very nice piece of work for Baileys which is just going on air in South America. Here's how the ad came about in the girls own words.
"The aim of this brief was to encourage women in South America to consider adding Baileys to their coffee. This was a hard task because it's trying to introduce a completely new behaviour. So we went round the houses for about three months before finally arriving at an idea that we felt was simple and elegant.
As it's a simple idea, we wanted to do everything we could to make this film as artistic and beautiful as possible. We worked with up and coming directors Tell No One and some great people at BBH to make it happen. For the track, we wanted to find something minimal that would let the visuals stand out, but also something a bit different that would give such delicate imagery a bit of edge. Overall we're really pleased with how this one looks and have continued learning a lot along the way."
Laura & Elliott are lovin it.
Laura Clark & Elliott Starr are a couple of ex-Lincoln Creative Advertising students who graduated last year and have gone on to secure a job for themselves at Leo Burnett. It's quite impressive to get a full time position at such a big agency and this is no doubt down to the hard work and energy that the team put into their time on placement.
The team have wasted no time in getting some good work on to television and their new spot for McDonalds is appearing nationally as this post goes to press. I'll let Laura and Elliott explain how the ad came about.
"We started our placement at Leo Burnett in January, this brief was given to us in the first few weeks, needless to say it’s been quite the journey to get to where we are now! McDonald’s have just brought out new McCafé Iced Frappés all we had to do was launch them, but our competition was coffee shops such as Starbucks which are renowned for their Frappuccino’s.
Elliott & Laura (on the left) check the footage whilst the director beatboxes.
The idea is therefore that whilst Starbucks and the like might be offering a luxurious treat, it comes at a price and therefore isn’t as accessible. McDonald’s offers the same but cheaper. “Luxury for everyone” Months of preparation and a day driving around London on our very own open top bus, in the rain, wearing sexy rain ponchos! Here’s the finished article."
Well done team, a simple idea well executed, we're lovin it.
Maria & Claire, where are they now?
Claire & Maria's recent campaign for the RAC.
Claire Stokes and Maria Sousa Machado graduated from the University of Lincoln Creative Advertising course in 2012. Both of them had a very successful time on the course, scooping various awards including a D&AD pencil and YCN award. The girls are currently on a placement at Bartle Bogle Hegarty and are working hard to impress the agency.
They must be doing something right because they have already produced a number of TV commercials and have more in the pipeline. It's a great testament to the girls talent that they have got so much work out at an agency as good as BBH. I'll let the girls tell you about their experiences in their own words.
"So here we are, 8 months in at BBH and is safe to say it’s been a whirlwind, the good kind! We’ve had so many great opportunities here and would definitely recommend the agency to any young teams. There are no politics, it’s simply the best idea wins, placement team or not.
Not a day goes by when we’re not rushed off our feet and we’ve been lucky enough to work on five TV ads so far. It’s been a steep learning curve in production but the satisfaction of finally seeing our work on TV has been amazing. Makes us want it all the more!
We feel like we’ve found a great fit for us here, you can really tell when an agency feels right for the type of team. We are yet to meet an unpleasant person here and the atmosphere is always positive. So we’re doing everything we can to stay as long as possible!"
Claire & Maria's Barclays ad, their showreel seems to be increasing every week.
Well done to Claire & Maria on the quality and quantity of work they are producing and we'll be following their careers with keen interest.
Sir John Hegarty speaks at Lincoln University
Last week the Creative Advertising course was very honoured to welcome Sir John Hegarty to speak to students, staff and Lincoln's design and marketing companies.
In case you don't know (shame on you), Sir John Hegarty is one of the world’s most awarded and respected admen. In a career spanning six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.
In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for 30 years.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.
He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.
In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.
He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.
In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.
John visited us here in Lincoln a few years ago and so the excitement and expectation beforehand was huge.
John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom.
John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom.
Photos: Jaki Fisher
The talk was in initiated by the University's Creative Advertising Society and so big thanks need to go Ryan Delany & Emma Thomas for helping publicise the event. Thank you also to School Officer Anna Martin for sorting everything out and ensuring that it all ran smoothly.
And finally, of course, an enormous THANK YOU to Sir John for so generously taking the time to come and see us again in Lincoln. We really appreciated your time and energy and are looking forward to welcoming you back to Lincoln again some time soon.
London Week - VCCP
To complete the reports form the third year's recent week in London, here are a few photos from their visit to VCCP.
The group were welcomed by University of Lincoln Creative Advertising graduates Josh & Steve who had set the teams a brief to complete beforehand. Each team presented their ideas and Josh & Steve gave the feedback, followed by a big Q&A about portfolio content and some great advice about making it into the industry. It was an incredibly enjoyable and informative visit. Thanks guys!
And so, for another year, that marks the end of the report from the week visiting 10 ad agencies in London.
Aaaand, relax.....
But oh no.... it's assessment time in 5 weeks!
Back to the folios to rework, rework and rework all those briefs again....
London Week - The Talent Business
Next up in the student reports of the third year's recent Loncon Week: The Talent Business.
The Talent Business - Gemma Reeve
To start our week in London we visited The Talent Business. Here we spoke to Martin Murphy, a talent strategist (who has been working for The Talent Business for 3 years now) about The Talent Business's role in helping young creatives build the bridge from University to advertising agencies.
Located in Covent Gardens, the Talent Business links creatives to the industry without being a recruitment agency. They have three teams within the business: Accounts, Media and Marketing. Employees here all have agency-based experience; with Mike working for Nokia whilst he was at University.
The Talent Business holds a global event each year called CREAM. A free opportunity for young creatives to submit their work to be reviewed by at least 25 judges where it will be marked on a scale of 1-10 (10 being you're hired!). Martin helps co-ordinate CREAM and NABS junior book clubs that aim to help graduates find their creative partners.
Martin gave us all really solid advice for those who are serious about a career as a Creative. He spoke about the current market being quite refreshing in comparison to previous years, with smaller agencies hiring young talent and now the bigger agencies are following suit.
He advised us to target 5 to 10 agencies that we respected, to look at their work and really get a feel for what that agency represents, find contacts (something that The Talent Business can help with) and work on a few campaigns that they have done to show your mutual interests.
He advised not to work for free, take placements for less than a month or continue in placements for more than 4 months where there is no likely job. Most placements span from 1-3 months with £250 p/w each being the average pay.
Martin emphasised the importance of not just having an amazing portfolio; you have to be an interesting person too! Build a brand for yourself, get on Linkdin, make business cards, start blogs, and craft your website to reflect not just your work, but your personality and other things you are interested in.
Whether it be photography, drawing or design work; make yourself stand out. It is just as important to know what you want from your career as what the agencies want from you. Show aspirations - if you want to gain experience in digital work, make it clear. Realising your identity will allow agencies to give you these opportunities.
Overall some very friendly, insightful and helpful advice! A very useful and enjoyable visit. Thanks Martin!
To start our week in London we visited The Talent Business. Here we spoke to Martin Murphy, a talent strategist (who has been working for The Talent Business for 3 years now) about The Talent Business's role in helping young creatives build the bridge from University to advertising agencies.
Located in Covent Gardens, the Talent Business links creatives to the industry without being a recruitment agency. They have three teams within the business: Accounts, Media and Marketing. Employees here all have agency-based experience; with Mike working for Nokia whilst he was at University.
The Talent Business holds a global event each year called CREAM. A free opportunity for young creatives to submit their work to be reviewed by at least 25 judges where it will be marked on a scale of 1-10 (10 being you're hired!). Martin helps co-ordinate CREAM and NABS junior book clubs that aim to help graduates find their creative partners.
Martin gave us all really solid advice for those who are serious about a career as a Creative. He spoke about the current market being quite refreshing in comparison to previous years, with smaller agencies hiring young talent and now the bigger agencies are following suit.
He advised us to target 5 to 10 agencies that we respected, to look at their work and really get a feel for what that agency represents, find contacts (something that The Talent Business can help with) and work on a few campaigns that they have done to show your mutual interests.
He advised not to work for free, take placements for less than a month or continue in placements for more than 4 months where there is no likely job. Most placements span from 1-3 months with £250 p/w each being the average pay.
Martin emphasised the importance of not just having an amazing portfolio; you have to be an interesting person too! Build a brand for yourself, get on Linkdin, make business cards, start blogs, and craft your website to reflect not just your work, but your personality and other things you are interested in.
Whether it be photography, drawing or design work; make yourself stand out. It is just as important to know what you want from your career as what the agencies want from you. Show aspirations - if you want to gain experience in digital work, make it clear. Realising your identity will allow agencies to give you these opportunities.
Overall some very friendly, insightful and helpful advice! A very useful and enjoyable visit. Thanks Martin!
London Week - DLKW Lowe
The London Week third year reports continue. Next up we have a student review of the visit to DLKW Lowe.
DLKW Lowe was an agency that we'd not come across before and knew little about, however we loved their moving Morrison's Christmas insight to mums, so we were quite excited and intrigued to see what the agency was like.
Upon arriving, the agency certainly gained people's attention, with a large escalator inside that welcomed us to a quirky setting that seemed half corporate and half creative.
Waiting in the impressive reception...
Cool chairs!
The guys had recently worked on the brief so they already had good ideas on what was right. However, the whole group seemed to tackle the brief pretty well and Neil and Stefan gave us all great feedback - the common theme always being to take the ideas further.
Neil & Stefan told us about their experiences with other agencies and DLKW Lowe. Unfortunately we were unable to look around as they were working on a big project at the time. Maybe next time.
London Week - Ogilvy
The London Week third year reports continue. Next up we have a student review of the visit to Ogilvy.
Ogilvy - Jenny McDonald
We were greeted by past Lincoln graduates, Daz and Tom, who were amongst the first graduates of the Creative Advertising course in Lincoln. After being ushered up into the creative department, the scene was somewhat different - with its smooth finishes and angular features, it looked like a very cool, modern art gallery.
Prior to the visit we were given a live brief that Tome & Daz had just finished work on: Grants Whisky. The aim of the brief was to advertise the liquor to 29-35 year old men.
We presented our work in the boardroom with a brief explanation of each of our ideas. Daz and Tom then critiqued each idea and analysed their pros and cons. Some of the work we showed was similar to the ideas they developed whilst working on the brief. After each of us had presented our ideas we were asked us which campaigns we felt worked the best. Nick &Gemma won a bag of chocolates for their idea based around 'discussions' and Lucy & Vicky also won a bag of chocolates for their idea based around creating a 'Top Gent Day'.
The final prize however was awarded by Daz and Tom themselves to Kwan for her idea based around Grants being passed down through generations. Kwan was rewarded with a bottle of Grants for her idea! We then had a Q&A session with Daz and Tom and learned about their experiences of breaking into the industry and their time at the world renowned agency, Ogilvy.
After experiencing a tour last year at Ogilvy New York, it was very interesting to see how the London office operated. To be in the midst of such a big agency was also very insightful, especially for those of us who hope to work there (or it's equivalent) one day.
London Week - Mother
Continuing the reports of the third year's London Week, here's a student review of the recent visit to Mother.
Mother - Will Blackburn
Mother love. On 20th March, Lincoln Creative Advertisers visited Mother London to work within a top London agency. Mother welcomed us with tea, coffee and a slide show of the agency’s history, previous work and current clients. Caroline Heap, Creative Director explained to us that Mother employees abide by three rules.
Mother love. On 20th March, Lincoln Creative Advertisers visited Mother London to work within a top London agency. Mother welcomed us with tea, coffee and a slide show of the agency’s history, previous work and current clients. Caroline Heap, Creative Director explained to us that Mother employees abide by three rules.
> Do the best work we possibly can.
> Have fun.
> Make a living.
Do things that will make your mother proud is an agency motto. Mother prides itself on the collaborative efforts of all its sons and daughters. A tool they use to achieve this is using one giant table in the centre of the room; this throws different expertise into the mix that is the creative department at Mother. Accounts, strategists, creatives, finance and directors all sit in no particular order around this table. The dotted effect of various specialists is an attempt to bring down the walls between departments, all for the greater good of the creative process.
After the presentation strategist Bruno Frankel handed us a day brief. This brief was for a Stella Artois Christmas campaign. We were given roughly four and half-hours to come up with campaigns for a crit later on in the afternoon. This gave us a chance to explore the agency a little bit more. A creative environment of graffiti, giant plastic animals and the famous wall full of framed photographs of employees’ mums.
The crit was set up in a conference room that maintained Mothers core ideology... the giant table. They kindly supplied us with beer and crisps (they did their research). The crit was held by Bruno, Ben Heap and was accompanied by a pair of creatives called Ana Balarin and Hermeti Balarin. The crit was very insightful and gave us a real taste of what to expect in agencies. The creatives of Mother liked the variety of ideas put forward in the crit by us all.
Mother knows best.
London Week - 4Creative
Following on from the last post, here's a student review of the third year's recent visit to 4Creative.
4Creative - Becky Chapman
Lily, Mike & Greg
A rather excited Liam
It was very helpful to see an agency that follows their work through from concept to final execution, the quicker-than-normal turnaround of work and also the wide range of projects they produce from comedy for E4 to the more serious documentary work for More4.London week - Inferno
Following on from the last post, here's a student review of the third year's recent visit to Inferno.
Inferno - Sean Parmenter
When you walk into a building and even before you get yourself through the front door you can hear a classic 80’s number one playing, then you know that day is going to be a good one. The building used to be an old bank and had a wonderfully unique feel to it. I immediately felt at home, relaxed and ready to go.
You can judge an agency from what it's boardroom chairs are like: comfy, leather and reclining, they even had wheels! This was a good sign. Feeling accepted was key and that is exactly what Inferno did, talked to us like we have worked there for years not just students who have come for the day.
After working in numerous coffee shops for six hours we returned to Inferno at the end of the day for the crit. Everyone was in a silent yet confident mood. I wouldn’t class it as a crit - it was more of a chance to discuss and evolve an idea. In fact the only thing to worry about was getting in the way of someone trying to play pool!
Overall my experience of Inferno was fantastic. I do wish we had been able to work in the agency for the day but I understand that Inferno had lots of work on, so space was limited. The worst part of the day was having to leave the free beer that was offered because my lift arrived! Hey ho.
London week - Creature
Following on from the last post, here's a student review of the third year's recent visit to Creature.
Creature - Lucy Eldridge & Liam Nicholson
The second agency our group visited during London week was Creature - the spawn of three ex-Mother creatives: Ben Middleton, Ed Warren, and Stuart Outhwaite.
Before the visit we were set a brief to list insights on a product that we buy and love. We then were asked to choose one of the insights - one that hadn't been used to advertise that brand before.
After a good chin wag with Lincoln Creative Advertising graduates Ruud and Brooke about their journey into Adland and how they finally secured a job at Creature, @CreatureStu (we tend to refer to people by their twitter handles...) graced us with his presence and immediately inspired us, talking about what he loves/hates to see in portfolios and how insight is key to reach out to people.
After a good chin wag with Lincoln Creative Advertising graduates Ruud and Brooke about their journey into Adland and how they finally secured a job at Creature, @CreatureStu (we tend to refer to people by their twitter handles...) graced us with his presence and immediately inspired us, talking about what he loves/hates to see in portfolios and how insight is key to reach out to people.
Stu told us how the best adverts tend to find a refreshing way to say something obvious. We looked at the insights everyone came up with and were advised of certain brands to stay away from as they have such an obvious benefit/adjective that the ads write themselves... e.g Buy a Porsche because they are fast-er.
Stu proceeded with a truly inspirational rant about finding the enemy of a product and using them to show why your product is so bloody good. This was expanded on with examples, i.e Lucozade's enemy is Red Bull. With the use of strange but well practiced character voices Stu clarified his point well.
Overall, his energy and enthusiasm was great to see in someone that has been in the business for years. We guarantee that everyone walked out of Creature that day thinking, "Ah yeah, that Stu! What a lad. Definitely someone I would love to answer to as my creative director".
Stu proceeded with a truly inspirational rant about finding the enemy of a product and using them to show why your product is so bloody good. This was expanded on with examples, i.e Lucozade's enemy is Red Bull. With the use of strange but well practiced character voices Stu clarified his point well.
Overall, his energy and enthusiasm was great to see in someone that has been in the business for years. We guarantee that everyone walked out of Creature that day thinking, "Ah yeah, that Stu! What a lad. Definitely someone I would love to answer to as my creative director".
His love for insights and looking at things in a new exciting way sold Creature as an exciting place to work, full of helpful, friendly and approachable people; an all round relaxed environment where creativity f**king thrives like bacteria. Sorry. We're getting all excited and fidgety just thinking about it.
London week for third years - AMV
The third years have just returned to Lincoln following a very busy and intense week in London where, between them, they visited 8 top London ad agencies and a recruitment agency.
During the week they visited The Talent Business, AMV BBDO, DLKW Lowe, Creature, Mother, VCCP, Ogilvy, Inferno and 4Creative.
The next few blog posts are reports from the students telling how they got on and what they learned.
AMV BBDO - Lucy Everett
AMV BBDO’s mission when it first started was to simply be the best communications agency.
With this in mind, when we were all set a brief to advertise the Museum of Childhood via digital media as well as ambient, we knew the message needed to be clear and simple.
Our agency visit consisted of a morning critique of the work that we had produced for the above brief with Creative Partner Mark Fairbanks followed with a new brief to complete during the course of the day. We were split into groups, given a middleweight creative team to use for their vast knowledge and were to complete the task of convincing people our age to start their pension scheme.
The day allowed us to tackle the brief, learn more about how AMV’s creatives tackle new briefs as well as learn how the industry works.
At 5pm we had our final crit with the other teams and Mark, each team presented their numerous ideas and we discussed which ideas were the most effective, learning about how best to target the audience, how to present in an agency and what worked best.
Overall the day was a huge success as we each learned all about new aspects of the industry, AMV as an agency and how our teams work under pressure. It was a fantastic opportunity for broadening our knowledge and advertising skills.
During the week they visited The Talent Business, AMV BBDO, DLKW Lowe, Creature, Mother, VCCP, Ogilvy, Inferno and 4Creative.
The next few blog posts are reports from the students telling how they got on and what they learned.
AMV BBDO - Lucy Everett
AMV BBDO’s mission when it first started was to simply be the best communications agency.
With this in mind, when we were all set a brief to advertise the Museum of Childhood via digital media as well as ambient, we knew the message needed to be clear and simple.
Our agency visit consisted of a morning critique of the work that we had produced for the above brief with Creative Partner Mark Fairbanks followed with a new brief to complete during the course of the day. We were split into groups, given a middleweight creative team to use for their vast knowledge and were to complete the task of convincing people our age to start their pension scheme.
The day allowed us to tackle the brief, learn more about how AMV’s creatives tackle new briefs as well as learn how the industry works.
At 5pm we had our final crit with the other teams and Mark, each team presented their numerous ideas and we discussed which ideas were the most effective, learning about how best to target the audience, how to present in an agency and what worked best.
Overall the day was a huge success as we each learned all about new aspects of the industry, AMV as an agency and how our teams work under pressure. It was a fantastic opportunity for broadening our knowledge and advertising skills.
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