The Great Debate
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| Two years enter...there can be only one!!!...winner. |
In order to be good at Creative Advertising you need to be able to construct a good argument. Constructing good arguments requires looking at things from all sides and only when you fully understand your subject can you create innovative and persuasive advertising strategies.
That's why the Creative Advertising course holds an annual Great Debate competition between the Level 1 and 2 students. The students have to know the subjects they will be debating inside out and be able to present an equally good case for and against their subject matter. The students don't know which side of the argument they will be promoting until they enter the 'debating arena' and only have a couple of minutes to compose themselves before the battle of minds begins. Preparation is key and the students that have done the most extensive research will inevitably progress the furthest in the competition.
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| Which name suits him best? Colin or Martin |
The competition runs at a hectic pace with second years and first years squaring off against each other whilst the third years sit in judgement and decide which teams proceed into the next round. The questions range from the esoteric to the plain bizarre and a successful debater doesn't allow their personal feelings to enter into the discussion – it's all about creating the strongest argument.
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| Excellent support from the seconds years. |
After much heated debate thirty two teams were whittled down to just two, Kathryn Jackson & Rory Sheppard Vs Louella Minter & Josh Clarke making up an all first year final. After a titanic struggle Rory and Kathryn emerged as this years Great Debate champions and will get the chance to defend their crown in next years competition.
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| The Final question - No more page 3 - A victory for feminism |
All this debating is great practice for developing a sound advertising brain and keeps everybody sharp. Now, which is best, poster advertising or social media?
Claire & Maria & Weetabuddies
Claire and Maria's Weetabuddies campaign. FYI, Claire is the one on the left.
Lincoln Creative Advertising graduates Claire Stokes & Maria Stochado have been very busy at BBH, they recently had some high profile work on television for KFC during Christmas and have just launched their latest creation Weetabuddies
There's 11 films for Weetabix - all aimed at 4-7 year olds (but we're hoping you like them too!) And they've also made a website for kids to create their own and enter a competition.
It's the biggest, and most all round campaign they've worked on to date and they've had great fun making it along the way. Yay.
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