Showing posts with label DLKW Lowe. Show all posts
Level 2 Visit to London Advertising Agencies
Last week saw the Level 2 students visit some of the highest profile advertising agencies in London; BBH, Wieden & Kennedy, DLKW Lowe and VCCP. A course that delivers ‘real world experiences’ is vitally important for the of Lincoln Creative Advertising students.
This first hand experience is mutually beneficial for both the students and the agencies. It allows the students to see the inner workings of an agency and likewise the agencies get to meet the next generation of advertisers. Like the Egyptian Plover to the Nile Crocodile…it’s a win-win situation.
This first hand experience is mutually beneficial for both the students and the agencies. It allows the students to see the inner workings of an agency and likewise the agencies get to meet the next generation of advertisers. Like the Egyptian Plover to the Nile Crocodile…it’s a win-win situation.
I'll let the students explain in their own words how the visits went, first up Ellen who visited BBH.
“Walking through the middle of Soho, and you see that little black sheep on the door. It can only be BBH.
Glass bottles of water, wall art and plastic sheep completely immerse you in the ethos of the company; when the world zigs, zag.
Walking through the floors and sections you could just feel how much everyone wanted to be there.
Walking through the floors and sections you could just feel how much everyone wanted to be there.
They have an unlimited free coffee bar, complete with pastries and foam hearts in the froth of your latte (which we took full advantage of). Oh and brownies, they had the best brownies!
Whilst there, we were shown around by Claire andMaria, part of the ‘Lincoln Mafia’.They showed us BBH’s most recent show reel, and explained the process the agency goes through when they take on a brief.
They were really great at giving us advice for when it’s our turn to try and make it in the big, scary advertising world.
They were really great at giving us advice for when it’s our turn to try and make it in the big, scary advertising world.
We also met BBH’s newest creative team, Marc andCallum. They showed us their website, and talked about their ‘Mega bus book’ which they’d put together in a 7 hour bus journey on the way to London using only stories in that days Metro.
Pretty impressive.
Pretty impressive.
The whole visit gave us an exciting glimpse into what we hope our creative futures have in store.
Another interesting aspect of bbh was “Zag”
In a world full of zigs, do you zag?
zag is a dedicated area for starting new and upcoming companies and ideas, finding their target market, to producing the best work available to go from strength to strength – a wise investment for any new company."
zag is a dedicated area for starting new and upcoming companies and ideas, finding their target market, to producing the best work available to go from strength to strength – a wise investment for any new company."
Whilst one group of students was visiting BBH another group went to DLKW Lowe. To find out more about the agency, Abigail and Ola gives us there impressions of the visit.
“DLKW Lowe was everything I imagined an advertising agency would look like. The building was huge and had really high ceilings, there were adverts that they had created all over the walls (the Morrison’s ads mainly) and a massive lightbulb hung from the ceiling as the main centre piece of the agency; showing that this is the place were great ideas happen and evolve! The atmosphere was buzzing therefore I instantly got a positive vibe! We met with an inspirational previous Lincoln Creative Advertising student called Adam who is now in a creative team at DLKW Lowe and has been there for 3 years. He told us about how he got to where he is now, what briefs he’s previously done and what briefs he’s currently doing, what the procedures are once you get a brief, what it’s like living in the busy and expensive city of London and lots more vital and helpful info! He gave a great impression of DLKW Lowe and it is definitely an agency that I aspire to work for!”
“We ventured into the heart of London to find DLKW Lowe, an advertising agency that has produced many successful campaigns. The visit was quite short but in the time that we had, we managed to prize a
lot of important information about ad land from our Tour guide/Former CA pupil, Adam Smith. He was without his partner (also a graduate from the course) But he managed to give a very informative session on his own. He spoke about the scale of their work, from from filming in different countries to late nights in the office. He also talked us through his ideas process and reinforced how hard we need to work to become the creatives we want to be. It was a very enlightening experience and a true reality check, especially since it came from the mouth of someone who had previously been in my shoes. All in all, it was a great experience.”
The second agency for the BBH group was VCCP, here are Jo and Hannah’s accounts of their visit.
“Half of the second year students were lucky enough to visit top London agency VCCP. It all started with a quick workout (a hefty five flights of stairs) to reach the top floor to have a swift but exciting tour of the agency. Our hosts for the day were ex-Lincoln Creative Advertising students, Jade Sturman and Sophie Townsend, who have been working for VCCP for over a year and are living proof that it’s all possible if you stick at it. Not only did we hear about Sophie and Jade’s experience of the advertising industry but were also joined by two of the female Creative Directors of VCCP who gave invaluable advice and told inspiring stories. It’s safe to say our very first visits to London agencies have given us a tiny glimpse of the industry and how thrilling the world of advertising is. We can’t wait to become part of it.”
And finally Charlotte, Tom and Cullen tell us how their group’s visit to Wieden & Kenedy went.
“On Friday afternoon a group of enthusiastic Creative Advertising students from The University of Lincoln found themselves in the wonderland that is Wieden+Kennedy.
We entered with an acute sense of excitement that boiled over, for most of us, at the mere sight of the reception area. The white walls were adorned with weird and wonderful items; a Honda helmet sat amongst painted wellies, multiple clocks, and mannequin heads.
We met the brilliant creative team, Philippa and Artur, who studied Creative Advertising at Lincoln too, and were led into a conference room that had a partially glass ceiling, through which you could see people walking above you. In the week leading up to our visit we had been set a fantastic Nike brief by Wieden+Kennedy’s creative teams, and were to present our solutions to them and Nike’s Creative Directors that afternoon. Presenting our work was possibly the most nerve-racking thing we’ve ever done, but it was fantastic to get feedback from people within the industry right now, and was certainly an eye opening experience.
The quality of Wieden+Kennedy’s work that we were shown was phenomenal. We were privileged enough to hear from a variety of people within the Agency, including an wonderfully eccentric and highly engaging talk from Luke Tipping (Senior Interactive Creative), and even had a talk from ECDs Iain Tate and Tony Davidson, covering how they made it to where they are today, what they look for in creative recruits, and a whole range of other fascinating insights.
Days like this make a huge difference to us young creatives. We know how competitive this industry is so the thought of discovering where we fit in it can be daunting. Emersion will always be so much more inspiring than just talking, so to visit an agency gives us a real feel for the place, for the people who work there, their work, and what they stand for. It’s incredibly motivating to go somewhere you could potentially work at one day, and we learnt as much about ourselves that Friday as we did about Wieden+Kennedy, and that’s invaluable.
So, we entered excited, and left buzzing, ready to discover and create new things (we even got free t-shirts). Bring it on Wieden+Kennedy. Bring it on.”
“The opportunity to work on a brief for Nike was one of the most exciting experiences of our creative careers. We threw everything we had into the project, and having our idea awarded winner has set us on a creative high! Having the industries’ best critique our work at W&K gave us added confidence that what we do is on the right lines and appeals to industry. A fantastic small snippet (hopefully) into our future career paths.”
This year's agency visits were all organised by former students of this course, which made it even more special. It's very rewarding to see CA graduates who are now staff at the highest profile agencies and it's a great vindication of all that we teach on the programme. A big thank you again to all our alumni who went out of their way to make this year's trip so rewarding.
London Week - DLKW Lowe
The London Week third year reports continue. Next up we have a student review of the visit to DLKW Lowe.
DLKW Lowe was an agency that we'd not come across before and knew little about, however we loved their moving Morrison's Christmas insight to mums, so we were quite excited and intrigued to see what the agency was like.
Upon arriving, the agency certainly gained people's attention, with a large escalator inside that welcomed us to a quirky setting that seemed half corporate and half creative.
Waiting in the impressive reception...
Cool chairs!
The guys had recently worked on the brief so they already had good ideas on what was right. However, the whole group seemed to tackle the brief pretty well and Neil and Stefan gave us all great feedback - the common theme always being to take the ideas further.
Neil & Stefan told us about their experiences with other agencies and DLKW Lowe. Unfortunately we were unable to look around as they were working on a big project at the time. Maybe next time.
Level 2 Advertising agency visits
Last week saw the Level 2 students visit some high profile advertising agencies in London. Getting first hand experience of the ad industry is vitally important for the University of Lincoln Creative Advertising students, who focus a great deal on 'real world experience'. The agencies get to see the next generation of advertisers, and the students get to see how interesting an agency is. It's a win-win situation. I'll let the students explain in their own words how the visits went, first up Suzi Paddison who visited VCCP.
"On Friday morning Group A made their way to Victoria to visit the agency VCCP. We were all very excited knowing that we were going to get a glimpse inside the agency which created great ads for brands such as Compare the Market and O2. We were greeted on the 5th floor of Greencoat House by Josh Dando, a Creative Advertising Graduate who has been working there with his partner Steven Dodd since March 2011.
Josh tells it how it is in the VCCP boardroom.
Firstly we got a tour around the building, through the large open plan working offices. It was great to see that the agency lived up to it's title of being integrated, with employees of different roles mixed together throughout the building. We also saw the separate sectors of the VCCP partnership - VCCP Search, VCCP Blue and VCCP Digital. Everybody was very friendly and seemed quite relaxed in their working environment.
Josh then gave us a very insightful Q & A session where we learnt about their journey into the agency, what they have been working on and how the agency works together. To finish the visit we went to a meeting room where we saw a show reel of some of VCCPs most recent successful ads, a great way to end the visit.
Suzi's group in VCCP's reception.
Going to VCCP was really motivational for us all and we feel we all gained a lot of great advice on what to do after graduating, and especially as it was from someone who was in our shoes not too long ago. A big thank you to Josh and everyone at VCCP for being so welcoming!"
Whilst one group of students were visiting VCCP another group went to JWT to find out more about the agency, Emma Thomas gives us her impressions of the visit.
JWT's Reception
James Hobbs giving the students the benefit of his experience.
James Hobbs, an ex lincoln student, and his creative partner Jeremy took us to the the Bullmore Room where we began our insight into the world of JWT. After a brief introduction to the duo we took a group tour around the agency. Traffic, accounts and the creative floor were all a buzz with creative conversations of current briefs and clients.
Once the tour was over and we were back in the Bullmore Room, James and Jeremy shared with us some of JWTs recent adverts and some of their own work, guiding us through the creative process of Andrex from initial ideas to final execution. Being able to see this process was both reassuring and inspiring to all of us. After almost two hours, we'd been given a first hand insight into both JWT and what it's really like to be a creative in the industry.
James and Jeremy will mostly be wearing stripes this week.
As we headed back down the escalators and left through the turning door, we felt more motivated and inspired then ever before to pursue our advertising dreams." Finally Jenni Trotter tells us how her group's visit to DLKWLowe went.
"In the afternoon of the agency visit trip to London, Group A were lucky enough to visit DLKWLowe in South Kensington. We were unsure as to what to expect from an agency going through a huge creative change at the moment, however greeted by a mix of patterned walls, huge velvet armchairs, giant lightbulb feature and gold framed televisions, the agency definitely had a welcoming and quirky feeling from the very start.
We were met by Lincoln Creative Advertising graduates Neil Ritson and Stefan van Zoggel who gave us a great chat about their journey as a creative team – from pairing up in their second year to the ups and downs of placements to then getting hired at DLKWLowe just over a year ago, going on to create work for clients such as Thorpe Park and Alton Towers. They also gave us a brilliant insight into how to create a great book by showing us their portfolio that they took to book critiques and giving us advice on how to create a book which sets your creative team apart from all the rest.
DLKWLowe's brightly illuminated reception.
Neil and Stefan can now afford the latest style baseball caps.
Is that a Morrisons Christmas advert prop I can see on the window ledge?
Ad agency London week for level 3 - part 3
To continue the reports from level 3 Creative Advertising students following their recent week in London as they engaged with some of London's best advertising agencies...
'After seeing some of their work, we moved onto the crit. The brief Neil and Stefan had set us a few days before was to get teenagers to give blood. The ideas varied wide and far. From Matt Parson’s ‘Only scum don’t give blood’ to Greg Harvey’s and Mike Mackenzie’s ‘Thank the person who saved your life.’ Neil and Stefan critiqued the work in a really relaxed and laid back atmosphere.
'After some great feedback, they showed us their solution to the brief. We then had Q&A session and shortly found ourselves back on the streets of London, depressed, having remembered that we didn’t actually work at DLKWLowe.'
...Elliott Starr tells us about DLKW Lowe:-
'On Wednesday we went to DLKW Lowe. After waiting under the mooses head, past Lincoln graduates Neil and Stefan called us in. They talked us through some of their work, what they had learned on placement and life at DLKW Lowe.
Outside DLKW Lowe
'After some great feedback, they showed us their solution to the brief. We then had Q&A session and shortly found ourselves back on the streets of London, depressed, having remembered that we didn’t actually work at DLKWLowe.'
Level 3 student Emma Pearson reports back from The Talent Business:-
'I'm ashamed to say I hadn't heard of The Talent Business before our visit. If you had any worries about starting out in London, you needn't look any further. The company specialises in helping us find a job. You see, they're headhunters.
'With close relationships with agencies, they know what is needed in your portfolio to get a job and they know what the industry are looking for. Who better to help you when searching for placements or a permanent position?
'Every year The Talent Business run an international competition called Cream. By submitting your portfolio into their office, your work is critiqued and seen by people around the world. Not only do the top twenty win a chance to attend an event full of contacts in the industry, but it is also a chance for your work to be noticed. It's a win-win opportunity and well worth a submission.'
Reports from Inferno and Creature tomorrow...
'Every year The Talent Business run an international competition called Cream. By submitting your portfolio into their office, your work is critiqued and seen by people around the world. Not only do the top twenty win a chance to attend an event full of contacts in the industry, but it is also a chance for your work to be noticed. It's a win-win opportunity and well worth a submission.'
Reports from Inferno and Creature tomorrow...
Alton Towers TV ads by Neil & Stefan
One for the Easter holidays:
Creative team Neil Ritson & Stefan Van Zoggel graduated from the University of Lincoln Creative Advertising programme in 2010 and now work at DLKW Lowe.
They have just completed creating two lovely ads for Alton Towers featuring two of the theme park's new rides: Nemesis Sub-Terra and Ice Age 4D.
They have just completed creating two lovely ads for Alton Towers featuring two of the theme park's new rides: Nemesis Sub-Terra and Ice Age 4D.
They were shot in a huge studio in Prague and directed by Gerald McMorrow (who was the director of Franklyn). Here they are in wonderful HD for your enjoyment.
Campaign features Lincoln ad grad team
Check out last week's Campaign magazine (24th February 2012). On page 15 it's an article all about Lincoln's Creative Advertising 2010 graduate team Stefan van Zoggel and Neil Ritson.
You can also read the article here (if you sign up).
It starts with their internet meme posters and continues with the reasons the lads got into advertising; their best career bits so far; their influences and favourite ads.
It's always nice to see the main industry publication recognising Lincoln's graduates...
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