Sophie & Jade Asda Christmas ad.
Jade & Sophie's Asda commercial.
Tis the season of Christmas adverts and the latest big supermarket to release a yuletide message is Asda. The new ads feature the story of Asda Christmas smiles and were created by ex-Lincoln Creative Advertising students Jade Sturman and Sophie Townsend. The girls made the commercial at the advertising agency VCCP who hold the Asda account. Here's what the girls say about the making of the ad.
'We’ve been working on and developing this campaign since the start of June, living and breathing Christmas during the entire summer, which was a little surreal to say the least. We have a great team of people at VCCP who worked hard to ensure the idea stayed as true to the original concept as possible, although inevitably changes were made along the way, we feel that everyone’s hard work has paid off and as a result have managed to come out with a campaign that everyone is proud of.
This ad sits as part of a set of ads that will play out over the Christmas period, all based on the idea of smiling. The idea, though simple, is something everyone can relate to, it light-heartedly reveals the true meanings of the different smiles seen at Christmas time and helps tie the ads together as a fully formed campaign. As Asda is a brand that doesn’t takes itself too seriously, and is considered a down to earth retailer, tonally the concept of ‘celebrating smiles with Asda’ worked really well for the brand.
We’re really happy with the work so far and are still developing and producing everyday. We just hope it gives everyone that warm, fuzzy, Christmas time feeling and of course, raises a few smiles.'
Well done girls and happy Christmas to one and all.
'We’ve been working on and developing this campaign since the start of June, living and breathing Christmas during the entire summer, which was a little surreal to say the least. We have a great team of people at VCCP who worked hard to ensure the idea stayed as true to the original concept as possible, although inevitably changes were made along the way, we feel that everyone’s hard work has paid off and as a result have managed to come out with a campaign that everyone is proud of.
This ad sits as part of a set of ads that will play out over the Christmas period, all based on the idea of smiling. The idea, though simple, is something everyone can relate to, it light-heartedly reveals the true meanings of the different smiles seen at Christmas time and helps tie the ads together as a fully formed campaign. As Asda is a brand that doesn’t takes itself too seriously, and is considered a down to earth retailer, tonally the concept of ‘celebrating smiles with Asda’ worked really well for the brand.
We’re really happy with the work so far and are still developing and producing everyday. We just hope it gives everyone that warm, fuzzy, Christmas time feeling and of course, raises a few smiles.'
Well done girls and happy Christmas to one and all.
YCN
A star students, Joe, Lucy, Gaz, Linda and Elly.
The Young Creative Network have now made the new briefs available for their latest competition and they look as interesting and challenging as ever. The YCN student awards are a great test of a students abilities and really set a benchmark of excellence for advertising and design students.
The Creative Advertising course at the University of Lincoln has been fortunate enough to do very well in this competition and last year was no exception with no fewer than eight students picking up a highly coveted YCN award. Joe Lovett, Jonathan Salm, Ellie Hogarth, Lucy Cowlin, Gaz Hunt-Sutherland, Linda Klassens, Jenni Trotter and Gabi Kirwin were all winners.
Here's what Lucy thought of the evening. 'Situated in the impressive surrounds of the Marriott Hotel in Grosvenor Square, the YCN Student Awards ceremony held on September 10th was a great occasion. Given there were eight students from level 2 and level 3 of Creative Advertising commended, it was a fantastic night for showcasing the work of Lincoln's aspiring advertisers!
With exquisite food, (far superior to the student standard) engrossing entertainment, good company and copious glasses of Prosecco, it was a brilliant way to celebrate. It soon became apparent just how highly acclaimed YCN is within our industry so it felt like a real achievement to be collecting our awards in the presence of such talented individuals!'
So whilst the current students get down to working on the new briefs we thought that it would be a good time to show some pictures of Septembers awards ceremony and remember that all of the hard work is worth it.
Human Pattern
The thing with being so focussed on Advertising is, you're so focussed on Advertising. But to be really good at it, you need to keep at least one eye on the world outside of it.
Our students come from many backgrounds, design, art, media etc. Every now and again they want to do something to keep their hand in with their craft.
That's why Carys Thomas and Olamide Soyemi wanted to take a a little of their precious spare time and, you know... put on an exhibition.
'Human pattern' had it's private view on Tuesday October 7th at the Gallery at St. Martins in Lincoln. The whole place was packed and there is no doubt that it was an enormous success, not just because of the quality of the work, but the quality of the intention - to not just paint but to exhibit.
Of course the thing with putting yourself out there is that you never know who is going to see your work and as if Carys was not busy enough she had a visitor to the exhibition who has asked for her input on a very special project. Here's Carys to tell us more:
"I've recently been given a really exciting opportunity to work with a local craftsman to design a range of stencils for the annual Christmas market in Lincoln. It'll be a really interesting chance to see how my designs translate onto different mediums but also to get a chance to design for commercial purposes and see where it goes from there!"
How cool is that?
Well done Carys and Ola, you thought big, took action and alongside everything else you have to do, you put on your first art exhibition.
Check out the work below.
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