Thursday, February 16, 2006
Chapter 1 - How advertising laws are establishedChapter 2 - Just salesmanshipChapter 3 - Offer serviceChapter 4 - Mail order advertising - what it teachesChapter 5 - HeadlinesChapter 6 - PsychologyChapter 7 - Being specificChapter 8 - Tell your full storyChapter 9 - Art in advertisingChapter 10 - Things too costlyChapter 11 - InformationChapter 12 - StrategyChapter 13 - Use of samplesChapter 14 - Getting distributionChapter 15 - Test campaignsChapter 16 - Leaning on dealersChapter 17 - IndividualityChapter 18 - Negative advertisingChapter 19 - Letter writingChapter 20 - A name that helpsChapter 21 - Good business
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