Friday, November 18, 2011
2010 Lincoln Creative Advertising graduate team Jan Pruijser & Rachel Clough have won the Ocean Outdoor Digital Billboard competition with their 'Back to the Hedgerow' augmented reality work for Westfield shopping centre.
Here's Jan to tell you all about it:-
'Since we graduated in 2010 we've had some great placements at Grand Union, Big Ideas Online, Albion and now we're at Grey.'
'A little while ago one of our account handlers for Jordan's Cereals asked if we wanted to have a crack at a competition brief for Ocean Outdoor. They supply advertising space on digital billboards across the UK.
'So a quick background on Jordan’s Cereal: they are all about the wildlife, they even set aside 10% of all their farmland to make homes for them.'
'We approached the brief in a very open-minded manner and tried to create something that would communicate the message whilst focusing on being engaging and rewarding for the user. We could spend ages explaining the idea but it's probably better (and definitely clearer) if you watch the video below...'
'We won first prize! (you can see the other winners here).'
'A little while ago one of our account handlers for Jordan's Cereals asked if we wanted to have a crack at a competition brief for Ocean Outdoor. They supply advertising space on digital billboards across the UK.
'So a quick background on Jordan’s Cereal: they are all about the wildlife, they even set aside 10% of all their farmland to make homes for them.'
'We approached the brief in a very open-minded manner and tried to create something that would communicate the message whilst focusing on being engaging and rewarding for the user. We could spend ages explaining the idea but it's probably better (and definitely clearer) if you watch the video below...'
'We won first prize! (you can see the other winners here).'
'The prize included £150,000 in media spend on Ocean Outdoor digital billboards. But the best part…£1000 of Apple vouchers! So we went straight down to Regent Street and purchased lovely new shiney iPads. Now for the hard part - getting it all made within budget...!'
Well done, Jan & Rachel. That really is fantastic news and another fine win for Lincoln Creative Advertising graduates.
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