Friday, January 27, 2012
Tom Smith and Darren Urquhart graduated from the University of Lincoln's Creative Advertising programme in 2008 and work as a creative team at Ogilvy. Last year they created a very high profile campaign for BP. You will have certainly seen the TV ad over the past few months.
Here's Tom to tell you more:
'So we created a TV, print and online campaign that took you on a journey with British athletes to see what BP are doing for London 2012. Focusing on six Olympic and Paralympic athletes from Team GB, we wanted to capture the energy and excitement of the journey to the Olympics.
'We used everything possible to shoot the campaign, including a helicopter, a boat, a beach buggy, a crane, a cameraman on rollerskates and even a remote control car with a camera mounted on top.
'Overall, it was an incredible experience and we even got a signed shirt from all the athletes out of it.'
Behind the scenes making of the TV ad
And here's the final TV ad:
The final TV ad
One of the 96-sheet billboards featuring Stef Ried
One of the double page press ads featuring Jessica Ennis
Another of the double page press ads featuring Lizzie Armitstead
One of the benefits of working in advertising: freebies – a signed shirt from all the athletes involved
Another great example of high profile, national campaign, effectively executed by a Lincoln Creative Advertising alumni team. Well done Tom and Darren.
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