Tuesday, September 18, 2012
At the end of last year we were delighted to welcome a legend in the ad business to the University. He lulled us with tales from the industry and his personal 'Best Ever Ads'. He was a great speaker on the qualities of British advertising and spoke fondly of how, for long periods of the 20th Century, we were envied across the world for our smart strategic thinking and understanding of the people we were speaking to.
Sadly, Winston passed away earlier this month.
This is a great loss to the industry and there is no doubt that he will be missed. He effected the careers of a great deal of household adland names and there is a wonderful article on the Campaign website with testimonials from friends and former colleagues. You can view that here. The Telegraph also produced a thorough obituary which can be read here.
For now though, here is Annie Richardson, Senior Lecturer, reflecting on the day the great Winston Fletcher came to visit.
"On March 15th Professor Winston Fletcher CBE, a leading figure in the advertising industry and author of ‘Powers of Persuasion: the History of British Advertising 1951 – 2000’ (2008) came to give us an inspiring lecture on British Advertising in the second half of the twentieth century. He did that thing which we ‘Brits’ often find difficult: examined the particularities of British cultural identities. He showed how the development of commercial television in
Thanks Annie and, of course, Thank You to Winston for giving an inspiring talk and offering so much to an industry our students are working so hard to join.
You will be missed.
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