Showing posts with label Gyles Lingwood. Show all posts
D&AD New Blood 2012
It's that time of year again when the course makes its way down to London in order to exhibit at the D&AD New Blood exhibition. The show is a gathering of the best talent from all of the design Colleges and Universities from across the country. This year it was a three day long event, kicking off with a Private View on Tuesday night that was attended by the great and the good from the design and advertising industry. This was a great opportunity for the staff and students to rub shoulders with potential employers and forge links for the future.
Before...
...and after
D&AD New Blood has so much great work up on show that you have to plan effectively in order to make an eye catching and effective stand. It was therefore very flattering that D&AD singled out the University of Lincoln Creative Advertising exhibit as an example of good practice. A quick video interview with Gyles Lingwood gave the organisers some pointers on how to put together a good stand.
Lincoln shows how it should be done.
Justin Tagg busy networking.
D&AD New Blood is an intense and tiring few days but works very effectively as a springboard for the graduates into the London advertising agency scene. With industry people mingling with the students as well as workshops and events that are designed to inspire and educate it all ads up to aching feet but inspired minds.
Gyles speaks at business events
Last week Creative Advertising programme leader Gyles Lingwood spoke to local businesses as part of the Lincolnshire Chamber of Commerce's networking lunch at the Holiday Inn Express, Lincoln.
Gyles gave two 20 minute talks to the delegates. The first talk was titled 'Essentials For Effective Idea Generation' in which Gyles explored themes such as unexpected combinations; actively seeking inspiration; the necessity of failure; the working environment; collaborating with 'energisers'; and the importance of sharing ideas.
The second talk was titled 'The Value of Creative People – the relationship between the art and design graduate and business'. Gyles looked at the highly desirable transferrable skills of art and design graduates including communication, collaboration, originality, developing solutions and initiative, accompanied by a very visual and audio presentation.
Gyles in full speaking mode
There'll be questions later to see who was paying attention.
Gyles with Tim Smit and Vee Gururajan of Branston Potatoes
Brandishing his favourite book by James Webb Young,
Gyles discusses the proceedings with the BBC's Melvyn Prior
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