Showing posts with label Leo Burnett. Show all posts
Laura & Elliott Cannes Young Lion
Laura & Elliott's award winning film for Barnardo's
"We entered Cannes Young Lions a few weeks ago and had to turn around a 60 second ad for Barnardo's in 48 hours. Idea, script, shoot, edit, all by our lonesome.
To cut a long story short, we won. Best UK team.
Not many actors are interested in working in a cold church on a Saturday night with 2 hours notice. So sadly, I ended up 'starring' in it. Mwahaha.
We got briefed on Friday at 4pm.
Friday evening (until 9ish) was spent on ideas.
As was Saturday 8-12ish.
Saturday 12-4ish was spent writing the script.
Saturday 4-6ish was spent finding locations, begging, borrowing and stealing.
(In the end, we were actually just given the keys to the church by a very trusting priest. We actually got the church just by knocking on the door and he happened to be in.
Says a lot for just getting out and asking for favours instead of making calls and emails.)
Saturday 6-10ish was spent filming.
Saturday/ Sunday 10-11 was spent editing overnight.
We actually came up with the idea for the script on Friday night, it was one of our first thoughts.
After pummelling through dozens more ideas we realised it was the best by far. We could spend hours trying to top it. If we did we'd only have a few hours to film and edit, if we didn't, we'd have wasted that time completely.
And so we went with it. I guess it's the nature of a 48 hour competition, you're never 100% sure because you could have spent longer coming up with ideas, I guess you just have to trust yourself.
The same thing happened Sunday morning. We'd stayed up overnight editing and had 8 hours left until it had to be submitted.
We could have continued editing it, but with the footage we had it would have only got about 3% better. Plus we were both knackered and couldn't think straight. So we just submitted it.
I think we learned not to take competitions like that TOO seriously, as you'll always have doubts and you'll always be comparing the finished article to how good it could be if you got a proper director, proper actor and you had more time.
But you don't. So it's important to just enjoy it and cross your fingers."
To cut a long story short, we won. Best UK team.
Not many actors are interested in working in a cold church on a Saturday night with 2 hours notice. So sadly, I ended up 'starring' in it. Mwahaha.
We got briefed on Friday at 4pm.
Friday evening (until 9ish) was spent on ideas.
As was Saturday 8-12ish.
Saturday 12-4ish was spent writing the script.
Saturday 4-6ish was spent finding locations, begging, borrowing and stealing.
(In the end, we were actually just given the keys to the church by a very trusting priest. We actually got the church just by knocking on the door and he happened to be in.
Says a lot for just getting out and asking for favours instead of making calls and emails.)
Saturday 6-10ish was spent filming.
Saturday/ Sunday 10-11 was spent editing overnight.
We actually came up with the idea for the script on Friday night, it was one of our first thoughts.
After pummelling through dozens more ideas we realised it was the best by far. We could spend hours trying to top it. If we did we'd only have a few hours to film and edit, if we didn't, we'd have wasted that time completely.
And so we went with it. I guess it's the nature of a 48 hour competition, you're never 100% sure because you could have spent longer coming up with ideas, I guess you just have to trust yourself.
The same thing happened Sunday morning. We'd stayed up overnight editing and had 8 hours left until it had to be submitted.
We could have continued editing it, but with the footage we had it would have only got about 3% better. Plus we were both knackered and couldn't think straight. So we just submitted it.
I think we learned not to take competitions like that TOO seriously, as you'll always have doubts and you'll always be comparing the finished article to how good it could be if you got a proper director, proper actor and you had more time.
But you don't. So it's important to just enjoy it and cross your fingers."
Another successful London Week
Just before Easter the third year students had their 'London Week'. The year group was split in two and each group visited one agency a day. In total the cohort visited 10 agencies in 10 days.
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Fresh faced and raring to go at Leo Burnett
Kieran pretending to work hard at Leo Burnett
Quick! Write lots at DLKW and look busy!
Agency: DLKW
Taking the escalator up to DLKW
Tuesday and the students visited Grey and creative recruitment agency The Talent Business:–
Lots of sugary drinks at Grey
Agency: Grey
Creative recruitment agency, The Talent Business
The Talent Business
Wednesday and it's agencies Creature and JWT:–
Agency: Creature
Cool things at Creature
In the reception at Creature
Need a break? Don't go to JWT - it's hard work.
Woah! JWT's impressive reception.
Agency: JWT!
Agency: JWT
Thursday and it's off to Inferno and Mother:–
Kieran presenting at Inferno
Sarah & Natalie presenting at Inferno
Agency: Mother
Waiting in reception at Mother
Agency: Mother
And finally, on Friday the students visited agencies Ogilvy and VCCP:–
All aboard The Mayflower meeting room at Ogilvy!
Stan and Beth arriving at VCCP
As you can see it really was quite a week!
Thank you SO much to all everyone at the agencies who helped organise the week. We simply couldn't have done it without you. The vast majority of these were past University of Lincoln Creative Advertising graduates so you see how it goes: come to Lincoln > graduate from Lincoln > get a placement (or two or three) > get a job at a top agency > keep in touch with the staff team in Lincoln > help the next generation of creative talent. You get the idea.
Next up for the third years, pull everything together that they've learned in Lincoln and London and prepare for their portfolios for final assessment. And then it's the degree show (and Private View party).
Nice.
Leo Burnett welcomes the second years
Outside Leo's and their world-famous sign
Following on from Abi's report about the visit to Ogilvy, here's Emily Walker's report from the recent level 2 visit to Leo Burnett:–
“We were welcomed with open arms to Leo Burnett by Elliot Starr (copywriter and creative partner to Laura Clarke – another successful Lincoln Creative Advertising grad team).
“Elliott had arranged a detailed ‘who’s who’ at the agency and we listened to some great talks by Gus – Account Manager; Lorna – Planning; JJ – Creative Director; and Elliott – Creative.
Excitedly waiting in reception
It's a VERY stylish place
“Elliott had arranged a detailed ‘who’s who’ at the agency and we listened to some great talks by Gus – Account Manager; Lorna – Planning; JJ – Creative Director; and Elliott – Creative.
Listening to the four impressive presentations
(in an equally impressive meeting room!)
“All the talks were witty, informative and all four of the speakers seemed genuinely happy to be working for such a friendly, successful company. The talks were very insightful and inspiring and we were given lots of information into the different roles at an advertising agency. It was very clear how much everyone worked together in order to produce such fantastic work.
“They showed us examples of the great work the agency has created over the past few years. We all walked out of the meeting room with huge smiles on our faces and heads buzzing with excitement. It really was an excellent visit.
Elliott leaves the students with some inspiring words of wisdom
Apples have become a symbol for Leo Burnett ever since Leo Burnett put out a bowl of apples at reception when he opened his doors in the middle of the Great Depression. Opening in the middle of the Great Depression caused a lot of talk and people said it would not be long before Leo Burnett would be selling apples on the street. Apples continue to be a symbol of Leo Burnett’s hospitality and success throughout the years.
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