Showing posts with label Third Year. Show all posts
YCN
A star students, Joe, Lucy, Gaz, Linda and Elly.
The Young Creative Network have now made the new briefs available for their latest competition and they look as interesting and challenging as ever. The YCN student awards are a great test of a students abilities and really set a benchmark of excellence for advertising and design students.
The Creative Advertising course at the University of Lincoln has been fortunate enough to do very well in this competition and last year was no exception with no fewer than eight students picking up a highly coveted YCN award. Joe Lovett, Jonathan Salm, Ellie Hogarth, Lucy Cowlin, Gaz Hunt-Sutherland, Linda Klassens, Jenni Trotter and Gabi Kirwin were all winners.
Here's what Lucy thought of the evening. 'Situated in the impressive surrounds of the Marriott Hotel in Grosvenor Square, the YCN Student Awards ceremony held on September 10th was a great occasion. Given there were eight students from level 2 and level 3 of Creative Advertising commended, it was a fantastic night for showcasing the work of Lincoln's aspiring advertisers!
With exquisite food, (far superior to the student standard) engrossing entertainment, good company and copious glasses of Prosecco, it was a brilliant way to celebrate. It soon became apparent just how highly acclaimed YCN is within our industry so it felt like a real achievement to be collecting our awards in the presence of such talented individuals!'
So whilst the current students get down to working on the new briefs we thought that it would be a good time to show some pictures of Septembers awards ceremony and remember that all of the hard work is worth it.
Another successful London Week
Just before Easter the third year students had their 'London Week'. The year group was split in two and each group visited one agency a day. In total the cohort visited 10 agencies in 10 days.
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Fresh faced and raring to go at Leo Burnett
Kieran pretending to work hard at Leo Burnett
Quick! Write lots at DLKW and look busy!
Agency: DLKW
Taking the escalator up to DLKW
Tuesday and the students visited Grey and creative recruitment agency The Talent Business:–
Lots of sugary drinks at Grey
Agency: Grey
Creative recruitment agency, The Talent Business
The Talent Business
Wednesday and it's agencies Creature and JWT:–
Agency: Creature
Cool things at Creature
In the reception at Creature
Need a break? Don't go to JWT - it's hard work.
Woah! JWT's impressive reception.
Agency: JWT!
Agency: JWT
Thursday and it's off to Inferno and Mother:–
Kieran presenting at Inferno
Sarah & Natalie presenting at Inferno
Agency: Mother
Waiting in reception at Mother
Agency: Mother
And finally, on Friday the students visited agencies Ogilvy and VCCP:–
All aboard The Mayflower meeting room at Ogilvy!
Stan and Beth arriving at VCCP
As you can see it really was quite a week!
Thank you SO much to all everyone at the agencies who helped organise the week. We simply couldn't have done it without you. The vast majority of these were past University of Lincoln Creative Advertising graduates so you see how it goes: come to Lincoln > graduate from Lincoln > get a placement (or two or three) > get a job at a top agency > keep in touch with the staff team in Lincoln > help the next generation of creative talent. You get the idea.
Next up for the third years, pull everything together that they've learned in Lincoln and London and prepare for their portfolios for final assessment. And then it's the degree show (and Private View party).
Nice.
Christmas Crackers
On the lincoln Creative Advertising programme we look at everything as a potential educational opportunity, that's why we thought we'd really test out the students art direction and copywriting skills by getting them to make some Christmas crackers.
The art directors were tasked with creating the most original cracker design whilst the copywriters had to write the best cracker joke. Fun was had by all (partly fuelled by an industrial sized bag of sweets) and the students produced some very creative crackers. As we all know Christmas is all about giving, so Matt Paxton got a giant Toblerone for his Cracker design of Santa delivering D&AD pencils and Alfie Daniell-Waldron also won a Toblerone for a very funny joke which we can't print here.
Ho Ho Ho.
This course is starting to look like an episode of Blue Peter.
Ready, steady, pull.
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