Maria & Claire, where are they now?
Claire & Maria's recent campaign for the RAC.
Claire Stokes and Maria Sousa Machado graduated from the University of Lincoln Creative Advertising course in 2012. Both of them had a very successful time on the course, scooping various awards including a D&AD pencil and YCN award. The girls are currently on a placement at Bartle Bogle Hegarty and are working hard to impress the agency.
They must be doing something right because they have already produced a number of TV commercials and have more in the pipeline. It's a great testament to the girls talent that they have got so much work out at an agency as good as BBH. I'll let the girls tell you about their experiences in their own words.
"So here we are, 8 months in at BBH and is safe to say it’s been a whirlwind, the good kind! We’ve had so many great opportunities here and would definitely recommend the agency to any young teams. There are no politics, it’s simply the best idea wins, placement team or not.
Not a day goes by when we’re not rushed off our feet and we’ve been lucky enough to work on five TV ads so far. It’s been a steep learning curve in production but the satisfaction of finally seeing our work on TV has been amazing. Makes us want it all the more!
We feel like we’ve found a great fit for us here, you can really tell when an agency feels right for the type of team. We are yet to meet an unpleasant person here and the atmosphere is always positive. So we’re doing everything we can to stay as long as possible!"
Claire & Maria's Barclays ad, their showreel seems to be increasing every week.
Well done to Claire & Maria on the quality and quantity of work they are producing and we'll be following their careers with keen interest.
Jade & Sophie are Strictly Come Dancing!
Creative Advertising graduates from the University of Lincoln's class of 2012 Jade Sturman & Sophie Townsend have recently completed this fantastic trailer for BBC's Strictly Come Dancing. It airs for the first time this evening at 8pm.
Here's what they said about the ad:-
"We’ve been working on this campaign for a couple of months now. We are currently on placement at RKCR Y&R and we were the Creatives on this TV trail and the campaign as a whole.
"After receiving the brief we came up with the concept and developed it, working alongside a couple of experienced Creative Directors. The BBC then decided to go with our concept and from then on we were involved in bringing it to life. After filming the trail there was a lot of postproduction to get the desired effect, as well as editing which we also were involved in.
"This trail is the first part of the campaign; we will then have a second trail going out, which will reveal the identity of the celebrities who are featuring on the Strictly Come Dancing show. Additionally as part of this campaign we devised radio trails and other media to support the campaign, such as TV stings and VTs (which are brief interviews with the talent that will play out as a build up to the main show) among other things.
"This project has been a funny one, as we haven’t really been able to breath a word about it to anyone, but the experience and what we have learnt along the way has been so valuable… Plus our mums are chuffed!"
Great work team! A great idea, superbly executed. We can't wait to see the rest of the campaign. Bravo!
"We’ve been working on this campaign for a couple of months now. We are currently on placement at RKCR Y&R and we were the Creatives on this TV trail and the campaign as a whole.
"After receiving the brief we came up with the concept and developed it, working alongside a couple of experienced Creative Directors. The BBC then decided to go with our concept and from then on we were involved in bringing it to life. After filming the trail there was a lot of postproduction to get the desired effect, as well as editing which we also were involved in.
"This trail is the first part of the campaign; we will then have a second trail going out, which will reveal the identity of the celebrities who are featuring on the Strictly Come Dancing show. Additionally as part of this campaign we devised radio trails and other media to support the campaign, such as TV stings and VTs (which are brief interviews with the talent that will play out as a build up to the main show) among other things.
"This project has been a funny one, as we haven’t really been able to breath a word about it to anyone, but the experience and what we have learnt along the way has been so valuable… Plus our mums are chuffed!"
Great work team! A great idea, superbly executed. We can't wait to see the rest of the campaign. Bravo!
Vix creates new Barclays Premiership ad
Past graduate of the Lincoln Creative Advertising programme Vix Jagger, who works at Bartle Bogle Hegarty, has just finished writing and art directing a new TV advert for the Barclays Premiership with her creative partner Ric Hooley.
You can see the ad here.
The TV ad, called 'thank you', airs today on UK TV and digital channels. The ad is framed as a thank-you to the fans whose support makes the game so popular. It follows individuals, families and friends as they make their way to support their team.
Vix and Ric are currently completing the global version of the ad that will take a similar tone as the UK spot, appealing to people across the world that support UK clubs with equal fervour.
Benito Montorio directed the ad through Blink.
It's Showtime.
In order to make a show you must first dismantle the studio
The University of Lincoln end of year show is now up and running, showcasing the skill and determination of the final year students from the course. The work on display is of a very high standard and the staff team are very proud of what the students have achieved.
Creating a final year show is a big effort all round and involves making and decorating the display space as well as putting together a portfolio and show promotional material. All this hard work has paid off though as this years show is looking very smart and creates a vibrant atmosphere that many of the visitors have commented on.
Putting the boards up is a team effort.
The Private view was a great success, kicking off with a screening of the students self-promotional videos which were played out in front of friends and family in one of the larger lecture theatres down at the Brayford campus. This got the afternoon off to a great start and the private view for friends and family was held in the evening in the Creative Advertising studio where the teaching staff gave speeches in recognition of the students hard work and enterprise.
Private View night.
It was great to meet the families of the students who were there to see their sons and daughters work and we also met a few old faces in the form of past graduates. We are very proud of the close affinity old students feel for the course and it is a real strength of the programme that the alumni are so keen to stay in touch and help out the latest generation of graduates.
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The course teaching staff giving speeches and hanging around the bar.
Please feel free to pop in and have a look at all of the work, we'll have staff and students on hand who will be only too glad to show you round.
Sir John Hegarty speaks at Lincoln University
Last week the Creative Advertising course was very honoured to welcome Sir John Hegarty to speak to students, staff and Lincoln's design and marketing companies.
In case you don't know (shame on you), Sir John Hegarty is one of the world’s most awarded and respected admen. In a career spanning six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.
In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for 30 years.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.
He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.
In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.
He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.
In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.
John visited us here in Lincoln a few years ago and so the excitement and expectation beforehand was huge.
John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom.
John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom.
Photos: Jaki Fisher
The talk was in initiated by the University's Creative Advertising Society and so big thanks need to go Ryan Delany & Emma Thomas for helping publicise the event. Thank you also to School Officer Anna Martin for sorting everything out and ensuring that it all ran smoothly.
And finally, of course, an enormous THANK YOU to Sir John for so generously taking the time to come and see us again in Lincoln. We really appreciated your time and energy and are looking forward to welcoming you back to Lincoln again some time soon.
London Week - VCCP
To complete the reports form the third year's recent week in London, here are a few photos from their visit to VCCP.
The group were welcomed by University of Lincoln Creative Advertising graduates Josh & Steve who had set the teams a brief to complete beforehand. Each team presented their ideas and Josh & Steve gave the feedback, followed by a big Q&A about portfolio content and some great advice about making it into the industry. It was an incredibly enjoyable and informative visit. Thanks guys!
And so, for another year, that marks the end of the report from the week visiting 10 ad agencies in London.
Aaaand, relax.....
But oh no.... it's assessment time in 5 weeks!
Back to the folios to rework, rework and rework all those briefs again....
London Week - The Talent Business
Next up in the student reports of the third year's recent Loncon Week: The Talent Business.
The Talent Business - Gemma Reeve
To start our week in London we visited The Talent Business. Here we spoke to Martin Murphy, a talent strategist (who has been working for The Talent Business for 3 years now) about The Talent Business's role in helping young creatives build the bridge from University to advertising agencies.
Located in Covent Gardens, the Talent Business links creatives to the industry without being a recruitment agency. They have three teams within the business: Accounts, Media and Marketing. Employees here all have agency-based experience; with Mike working for Nokia whilst he was at University.
The Talent Business holds a global event each year called CREAM. A free opportunity for young creatives to submit their work to be reviewed by at least 25 judges where it will be marked on a scale of 1-10 (10 being you're hired!). Martin helps co-ordinate CREAM and NABS junior book clubs that aim to help graduates find their creative partners.
Martin gave us all really solid advice for those who are serious about a career as a Creative. He spoke about the current market being quite refreshing in comparison to previous years, with smaller agencies hiring young talent and now the bigger agencies are following suit.
He advised us to target 5 to 10 agencies that we respected, to look at their work and really get a feel for what that agency represents, find contacts (something that The Talent Business can help with) and work on a few campaigns that they have done to show your mutual interests.
He advised not to work for free, take placements for less than a month or continue in placements for more than 4 months where there is no likely job. Most placements span from 1-3 months with £250 p/w each being the average pay.
Martin emphasised the importance of not just having an amazing portfolio; you have to be an interesting person too! Build a brand for yourself, get on Linkdin, make business cards, start blogs, and craft your website to reflect not just your work, but your personality and other things you are interested in.
Whether it be photography, drawing or design work; make yourself stand out. It is just as important to know what you want from your career as what the agencies want from you. Show aspirations - if you want to gain experience in digital work, make it clear. Realising your identity will allow agencies to give you these opportunities.
Overall some very friendly, insightful and helpful advice! A very useful and enjoyable visit. Thanks Martin!
To start our week in London we visited The Talent Business. Here we spoke to Martin Murphy, a talent strategist (who has been working for The Talent Business for 3 years now) about The Talent Business's role in helping young creatives build the bridge from University to advertising agencies.
Located in Covent Gardens, the Talent Business links creatives to the industry without being a recruitment agency. They have three teams within the business: Accounts, Media and Marketing. Employees here all have agency-based experience; with Mike working for Nokia whilst he was at University.
The Talent Business holds a global event each year called CREAM. A free opportunity for young creatives to submit their work to be reviewed by at least 25 judges where it will be marked on a scale of 1-10 (10 being you're hired!). Martin helps co-ordinate CREAM and NABS junior book clubs that aim to help graduates find their creative partners.
Martin gave us all really solid advice for those who are serious about a career as a Creative. He spoke about the current market being quite refreshing in comparison to previous years, with smaller agencies hiring young talent and now the bigger agencies are following suit.
He advised us to target 5 to 10 agencies that we respected, to look at their work and really get a feel for what that agency represents, find contacts (something that The Talent Business can help with) and work on a few campaigns that they have done to show your mutual interests.
He advised not to work for free, take placements for less than a month or continue in placements for more than 4 months where there is no likely job. Most placements span from 1-3 months with £250 p/w each being the average pay.
Martin emphasised the importance of not just having an amazing portfolio; you have to be an interesting person too! Build a brand for yourself, get on Linkdin, make business cards, start blogs, and craft your website to reflect not just your work, but your personality and other things you are interested in.
Whether it be photography, drawing or design work; make yourself stand out. It is just as important to know what you want from your career as what the agencies want from you. Show aspirations - if you want to gain experience in digital work, make it clear. Realising your identity will allow agencies to give you these opportunities.
Overall some very friendly, insightful and helpful advice! A very useful and enjoyable visit. Thanks Martin!
Roses Student Awards success
Congratulations are due to second year Creative Advertising students, Sam Brown Abreu and Matt Paxton for winning their category in this year’s Roses Student Creativity Awards. Sam and Matt entered the Dandy category which required the students to help launch the famous comic in its new online format. The team created a campaign neatly combining classic images from the traditional comic with computer and online imagery which communicated Dandy's new direction.
The judges were particularly pleased with the boys’ efforts and felt that it answered the brief very well they were so pleased in fact, that they have decided to offer them both a work placement at the Leith Agency in recognition of their success.
This is a great opportunity for Sam and Matt because the Leith Agency produces such consistently effective advertising and will be a great place for them to learn their craft. So well done chaps and keep up the good work.
London Week - DLKW Lowe
The London Week third year reports continue. Next up we have a student review of the visit to DLKW Lowe.
DLKW Lowe was an agency that we'd not come across before and knew little about, however we loved their moving Morrison's Christmas insight to mums, so we were quite excited and intrigued to see what the agency was like.
Upon arriving, the agency certainly gained people's attention, with a large escalator inside that welcomed us to a quirky setting that seemed half corporate and half creative.
Waiting in the impressive reception...
Cool chairs!
The guys had recently worked on the brief so they already had good ideas on what was right. However, the whole group seemed to tackle the brief pretty well and Neil and Stefan gave us all great feedback - the common theme always being to take the ideas further.
Neil & Stefan told us about their experiences with other agencies and DLKW Lowe. Unfortunately we were unable to look around as they were working on a big project at the time. Maybe next time.
London Week - Ogilvy
The London Week third year reports continue. Next up we have a student review of the visit to Ogilvy.
Ogilvy - Jenny McDonald
We were greeted by past Lincoln graduates, Daz and Tom, who were amongst the first graduates of the Creative Advertising course in Lincoln. After being ushered up into the creative department, the scene was somewhat different - with its smooth finishes and angular features, it looked like a very cool, modern art gallery.
Prior to the visit we were given a live brief that Tome & Daz had just finished work on: Grants Whisky. The aim of the brief was to advertise the liquor to 29-35 year old men.
We presented our work in the boardroom with a brief explanation of each of our ideas. Daz and Tom then critiqued each idea and analysed their pros and cons. Some of the work we showed was similar to the ideas they developed whilst working on the brief. After each of us had presented our ideas we were asked us which campaigns we felt worked the best. Nick &Gemma won a bag of chocolates for their idea based around 'discussions' and Lucy & Vicky also won a bag of chocolates for their idea based around creating a 'Top Gent Day'.
The final prize however was awarded by Daz and Tom themselves to Kwan for her idea based around Grants being passed down through generations. Kwan was rewarded with a bottle of Grants for her idea! We then had a Q&A session with Daz and Tom and learned about their experiences of breaking into the industry and their time at the world renowned agency, Ogilvy.
After experiencing a tour last year at Ogilvy New York, it was very interesting to see how the London office operated. To be in the midst of such a big agency was also very insightful, especially for those of us who hope to work there (or it's equivalent) one day.
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