Harriet has success at Aerial Awards
Steve, Harriet and Paul who created the award winning radio ad.
Ex-Lincoln Creative Advertising student Harriet Russell-Vick recently picked up an Aerial Award for a very effective piece of radio advertising for the Imperial War Museum.
The Aerial Awards showcase the best in Advertising and it is to Harriet and her partners credit that they have been recognised in this way. Harriet worked with Steve Smith and Creative director Paul Domenet at the agency Johnny Fearless to create the ad which is a poignant reminder of war and it's effect on people of all ages.
Well done Harriet and 'tune in' soon for more CA news.
A new era.
Say hello to David (he's the one in the middle).
Alongside his teaching, David has worked on a broad range of projects for a range of advertising agencies and an international client base that includes the New York Times Magazine, DKNY, Daihatsu, IKEA, The Economist, The Royal Shakespeare Company and The Huffington Post.
Some of David's work for DKNY
“I am very excited to be working alongside Mike & Justin and the talented students at Lincoln University. As a lecturer, my personal philosophy focuses on the values of play and curiosity as foundations for learning. The core of my design practice and teaching ethos is the axiom “the person who doesn’t make mistakes is unlikely to make anything". Awooga!
David's range of skills will be a great compliment to the existing Creative Advertising team and all of us are all really looking forward to working with him.
Err, awooga.
A Call to a Creative Adventure
So what's this creativity thing all about? Is it about coming up with ideas?
Well, yes.
Is it about experimenting and trying new things. Yes, that too.
But something that is rarely discussed that is more powerful than any of this is TAKING ACTION. Without action ideas are not realised, without action mistakes are not made and without action those mistakes are not turned on their heads and crafted into opportunity.
We do take time here to help our students to be the kind of people who feel they can get off the sofa, with an idea in one hand and a suitcase in the other and just DO.
That's why we're incredibly proud of three Second year students, Tom Watkins, Matt Holmes and Carys Thomas who did just that; Took action to get a wild idea off the ground and in the process entered into a fabulous adventure.
Here's Tom Watkins to tell us more:
"We decided we wanted to go on an adventure and so we started to work out how we could explore Iceland on a student budget.
We didn't have any more money, definitely not enough to go on the adventure we wanted.
Together, we contacted travel agencies pitching them with an idea for a 'user video', a travelogue to capture the imagination of potential visitors and a couple of Skype chats and phone calls later we actually had a few offers, but one from NordicVisitor.com was the most comprehensive, they managed to sponsor us for every activity we did in Iceland. All in return for the video, and photographs of our journey.
Even with the chaos of a volcanic eruptions and storms while we were there, they re-arranged excursions and got us a quite literally last minute notice ride on a helicopter tour. "
So, obviously, they're awesome. When they hit a problem they just found a solution, a way they could get the holiday of their dreams on their budget by figuring out what else they had to offer. True creative entrepreneurs.
Here's the video and below are some stunning pictures taken as part of the trip.
Together, we contacted travel agencies pitching them with an idea for a 'user video', a travelogue to capture the imagination of potential visitors and a couple of Skype chats and phone calls later we actually had a few offers, but one from NordicVisitor.com was the most comprehensive, they managed to sponsor us for every activity we did in Iceland. All in return for the video, and photographs of our journey.
Even with the chaos of a volcanic eruptions and storms while we were there, they re-arranged excursions and got us a quite literally last minute notice ride on a helicopter tour. "
So, obviously, they're awesome. When they hit a problem they just found a solution, a way they could get the holiday of their dreams on their budget by figuring out what else they had to offer. True creative entrepreneurs.
Here's the video and below are some stunning pictures taken as part of the trip.
Laura & Elliott Cannes Young Lion
Laura & Elliott's award winning film for Barnardo's
"We entered Cannes Young Lions a few weeks ago and had to turn around a 60 second ad for Barnardo's in 48 hours. Idea, script, shoot, edit, all by our lonesome.
To cut a long story short, we won. Best UK team.
Not many actors are interested in working in a cold church on a Saturday night with 2 hours notice. So sadly, I ended up 'starring' in it. Mwahaha.
We got briefed on Friday at 4pm.
Friday evening (until 9ish) was spent on ideas.
As was Saturday 8-12ish.
Saturday 12-4ish was spent writing the script.
Saturday 4-6ish was spent finding locations, begging, borrowing and stealing.
(In the end, we were actually just given the keys to the church by a very trusting priest. We actually got the church just by knocking on the door and he happened to be in.
Says a lot for just getting out and asking for favours instead of making calls and emails.)
Saturday 6-10ish was spent filming.
Saturday/ Sunday 10-11 was spent editing overnight.
We actually came up with the idea for the script on Friday night, it was one of our first thoughts.
After pummelling through dozens more ideas we realised it was the best by far. We could spend hours trying to top it. If we did we'd only have a few hours to film and edit, if we didn't, we'd have wasted that time completely.
And so we went with it. I guess it's the nature of a 48 hour competition, you're never 100% sure because you could have spent longer coming up with ideas, I guess you just have to trust yourself.
The same thing happened Sunday morning. We'd stayed up overnight editing and had 8 hours left until it had to be submitted.
We could have continued editing it, but with the footage we had it would have only got about 3% better. Plus we were both knackered and couldn't think straight. So we just submitted it.
I think we learned not to take competitions like that TOO seriously, as you'll always have doubts and you'll always be comparing the finished article to how good it could be if you got a proper director, proper actor and you had more time.
But you don't. So it's important to just enjoy it and cross your fingers."
To cut a long story short, we won. Best UK team.
Not many actors are interested in working in a cold church on a Saturday night with 2 hours notice. So sadly, I ended up 'starring' in it. Mwahaha.
We got briefed on Friday at 4pm.
Friday evening (until 9ish) was spent on ideas.
As was Saturday 8-12ish.
Saturday 12-4ish was spent writing the script.
Saturday 4-6ish was spent finding locations, begging, borrowing and stealing.
(In the end, we were actually just given the keys to the church by a very trusting priest. We actually got the church just by knocking on the door and he happened to be in.
Says a lot for just getting out and asking for favours instead of making calls and emails.)
Saturday 6-10ish was spent filming.
Saturday/ Sunday 10-11 was spent editing overnight.
We actually came up with the idea for the script on Friday night, it was one of our first thoughts.
After pummelling through dozens more ideas we realised it was the best by far. We could spend hours trying to top it. If we did we'd only have a few hours to film and edit, if we didn't, we'd have wasted that time completely.
And so we went with it. I guess it's the nature of a 48 hour competition, you're never 100% sure because you could have spent longer coming up with ideas, I guess you just have to trust yourself.
The same thing happened Sunday morning. We'd stayed up overnight editing and had 8 hours left until it had to be submitted.
We could have continued editing it, but with the footage we had it would have only got about 3% better. Plus we were both knackered and couldn't think straight. So we just submitted it.
I think we learned not to take competitions like that TOO seriously, as you'll always have doubts and you'll always be comparing the finished article to how good it could be if you got a proper director, proper actor and you had more time.
But you don't. So it's important to just enjoy it and cross your fingers."
D&AD success
The mythical D&AD New Blood pencil.
This year Lincoln CA students achieved four 'in book' awards and one nomination for a coveted D&AD Pencil. The successful students this year were Chloe Bishop, Christina Worman, Jade Andrews, Masha Shukkore, Stanley Bennett, Bethany Applebee and Tuomas Watkins.
All of the students involved richly deserve their success but special mention must go to Tuomas who got an 'In book' and a pencil nomination, whilst still in the first year of the course!
The awards ceremony is being held in London on 3rd of July as part of the New Blood festival so we will be keeping our fingers crossed for Tuomas and hoping to add to the trophy cabinet.
Well done to all that entered the D&AD New Blood competition, it's a great way to gain experience and makes the students much more professional, long may it continue.
Another successful London Week
Just before Easter the third year students had their 'London Week'. The year group was split in two and each group visited one agency a day. In total the cohort visited 10 agencies in 10 days.
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Fresh faced and raring to go at Leo Burnett
Kieran pretending to work hard at Leo Burnett
Quick! Write lots at DLKW and look busy!
Agency: DLKW
Taking the escalator up to DLKW
Tuesday and the students visited Grey and creative recruitment agency The Talent Business:–
Lots of sugary drinks at Grey
Agency: Grey
Creative recruitment agency, The Talent Business
The Talent Business
Wednesday and it's agencies Creature and JWT:–
Agency: Creature
Cool things at Creature
In the reception at Creature
Need a break? Don't go to JWT - it's hard work.
Woah! JWT's impressive reception.
Agency: JWT!
Agency: JWT
Thursday and it's off to Inferno and Mother:–
Kieran presenting at Inferno
Sarah & Natalie presenting at Inferno
Agency: Mother
Waiting in reception at Mother
Agency: Mother
And finally, on Friday the students visited agencies Ogilvy and VCCP:–
All aboard The Mayflower meeting room at Ogilvy!
Stan and Beth arriving at VCCP
As you can see it really was quite a week!
Thank you SO much to all everyone at the agencies who helped organise the week. We simply couldn't have done it without you. The vast majority of these were past University of Lincoln Creative Advertising graduates so you see how it goes: come to Lincoln > graduate from Lincoln > get a placement (or two or three) > get a job at a top agency > keep in touch with the staff team in Lincoln > help the next generation of creative talent. You get the idea.
Next up for the third years, pull everything together that they've learned in Lincoln and London and prepare for their portfolios for final assessment. And then it's the degree show (and Private View party).
Nice.
Creative Jam
Tom's personal branding on his Behance Portfolio page
We're delighted to discover that Tuomas Watkins has been invited to take part in Adobe's 'Creative Jam' meet up for New creatives having been discovered through his Behance portfolio (which has had nearly 300,000 views, by the way). It sounds good anyway, but it sounds even better when you realise he was picked out specifically as one of the Top 20 new creatives in the whole UK.
From now on we'll call him Sir and make sure not to look him in the eyes.
A snippet of Tom's D&AD entry for the Body Shop - see the whole campaign HERE
In the meantime, you can follow Tuomas' adventures at Creative Jam by watching the whole event live HERE as it is a live streamed programme.
If you feel like finding out more but only 140 characters at a time, Creative Jam will also be on twitter using the hashtag #CreateNow
The Greatest Debate
Fantastic video of the event by San Ngan, Shaun Maclennan and Olamide Soyemi
The CA Great Debate
All of the First Years and Second Years are put into pairs/threes in their respective year groups. Two weeks before the event they are given five questions, each of which could have a Yes or No response.
Harry tries using his psychic abilities to win his debate
But here's the hook. The Great Debate is a knock-out tournament consisting of five rounds.
Carys gets into the swing of things, whilst Callum listens to the latest sports results
It is judged by Third Years and the students competing will not find out which questions is in which round until just before that round begins.
Elly forgets the question and, instead, describes the world's largest tomato
But more than that, they will not find out which side of the debate they must fight for until seconds before the match begins, giving them a moment or two to look at their notes before battles commences.
Debating on a grand scale
So it's all about understanding not only your argument, but also the perspective of your opponent. You have to, because the only way to win is by having a truly rounded understanding of all sides of each topic.
This year, it was the First Years who claimed glory and whilst we must congratulate Jag from the Creative Advertising Second Year who performed brilliantly to reach the final, our biggest applause is reserved for Carys Thomas, Stefan Renton and Callum Wright who won with a unanimous vote to claim the win.
Thanks to everybody involved for making it the best one yet and particular thanks also go out to San Ngan, Shaun Maclennan and Olamide Soyemi from the CA First Year for putting together the wonderful video that heads this post.
Interviews in Progress
Every year at this time we get a flood of potential new students, eager to earn themselves a place on next years First Year.
This year is no different and we've experience a third consecutive year with a rise in the number of applications. Fantastic!
You see, it's like picking players for your team. You're looking for the right mix of talent, energy, personality and hunger and if you get the right bunch of people together, you can achieve anything.
So, line them up and send them in… We're waiting.
Lily & Amanda, where are they now?
Anyone for a balloon.
'Shedding our uni skins we headed straight down to London, bright eyed and bushy tailed, into our first placement at VCCP, which kicked off in July.
As fate would have it, just after finding out our time there was almost up, we received an email from Indy, associate creative at Kindred. He asked us to pop in for a chat after seeing our portfolio via ‘Ken at BBH’– someone to this day we haven’t actually met, but to whom we are eternally grateful! So pop in for a chat we did, setting up our second placement.
Over the past five months we’ve had a fantastic time with great opportunities from going on several shoots, (including one where our balloon-blowing-up skills were put to the test for Beat Bullying), to working on a series of big pitches and taking the creative reign on a number of campaigns. Three extensions on and one amusingly informal conversation later, we’ve been hired! Our first real life jobs in the mad bad ad world as Junior Creatives – it was like Christmas came early.'
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