London week: Mother
Eden giving herself a book crit.
Swish tries to read Abi's Facebook page without being noticed.
Early morning we arrived in Shoreditch, furiously attempting to roll up our jeans and grow beards to fit in with the hipster crowd. Upon entry to the Mother offices we were each given 'biscuit' stickers, supposedly to set us apart from those who were the "real deal" aka Mike and Ben. After admiring the wall of Mothers we were taken upstairs for the big briefing and given the task of exciting the world about over 50's life insurance. We had the whole day to run riot over the downstairs area at Mother, and were told to help ourselves to anything from the kitchen (apologies for clearing you guys out). After a day of calls to grandparents and strange looks as we tried to operate the coffee machine we met with yet more beers in hand to present the big ideas. Everyone ended the day on a high, and left the offices after ten straight hours of work to collapse on our beds and look forward to Thursday's lie in before Grey.
London week: VCCP and The Talent Business
Matt asks for gravy with his chips (he's new to London).
Day two. Bright and early we met outside the VCCP building at Francis Street. Just about recovered from the previous day's crash brought on by copious amounts of free caffeine, we went straight up to floor five to meet Steve, one half of Dando and Dodd. We talked about houses, placements, and discovering your father peeing into a plant pot, so we learnt a lot about agency life. After seeing another swanky showreel that made us all quake in our boots, we had a quick Q&A and left all fired up to seek our advertising fortune. Ham sandwich pack ups were eaten outside Buckingham palace (who ever said the student life couldn't be classy) and then we all headed off to Covent Garden to meet Nikki from The Talent Business. We chatted about Cream 2016 over chips and beers, and after one too many all vowed to be there this year. So now we are all back in our hostles and Airbnb's working on our books and sandwich making skills to blow Mother out the water tomorrow.
London week: Publicis.
Anisha is surprised whilst stealing stationary from Publicis
It's London week and the third year CA students are visiting a variety of ad agencies every day. It's a tough week with demanding briefs being set with quick turnaround times but the experience will really get everyone up to speed for when they graduate in a few months time. One of todays agencies was Publicis and CA student Carys tells us how the day went.
After a morning of cafe hopping and spending a stupid portion of our student loan on unnecessary coffees we headed to Publicis on Baker Street. We had all prepared work for an Oral B brief in advance so after a run through of the agency showreel (described as a cool looking video with a cool sounding soundtrack) we popped our work on the boards ready to be torn to shreds. We pitched wth our free Heinekens in hand, with ideas ranging from murderers to marriage and luckily managed to win over Ben and Dan to win the coveted Publicis pencil. It was a great start to the week, and we left with our bags stuffed with free cokes to get an early night for the busy week ahead.
Strategic planning outdoor advertising.
Strategic planning outdoor advertising
Strategy design of outdoor advertising is visual storytelling. The expression of an idea can surprise people who see the ad, either exciting or surprising words using pictures or photographs.
Strategies designed the outdoor advertising is a communication strategy that is very challenging, requiring the expression of a concept that is very clear and accurate. a concept that is very clear and thorough, use the following strategic measures:
Strategies designed the outdoor advertising is a communication strategy that is very challenging, requiring the expression of a concept that is very clear and accurate. a concept that is very clear and thorough, use the following strategic measures:
Ø Strategy set a target audience.
Ø Strategy set objectives and outdoor advertising budget.
Ø The strategy seeks excellence advertised product.
Ø designing outdoor advertising creative strategy.
Ø designing strategies appeal of outdoor advertising messages.
Ø designing strategies in the execution-style outdoor advertising messages.
Ø Strategy set objectives and outdoor advertising budget.
Ø The strategy seeks excellence advertised product.
Ø designing outdoor advertising creative strategy.
Ø designing strategies appeal of outdoor advertising messages.
Ø designing strategies in the execution-style outdoor advertising messages.
Ø Designing strategies colors, words, logos, symbols and forms of outdoor advertising.
so the design strategy of my outdoor advertising may be useful. thanks
types of outdoor advertising.
Upon the arrival of digital technology, hand-painted ads replaced with computer technology. Furthermore, the outdoor advertising is growing. Here are the types of outdoor advertising.
1.
BILLBOARD
Billboard is the ultimate outdoor advertising. Billboard is designed with the aim of introducing the brand name. Billboard usually plastered on highway traffic crowded.
Billboard include bulletin, spectaculer display, wall murals, vinyl / wripped poster, 30-sheet poster and 8-sheet poster.
Billboard include bulletin, spectaculer display, wall murals, vinyl / wripped poster, 30-sheet poster and 8-sheet poster.
2.
STREET FURNITURE
Street furniture includes bus shelters, urban furniture, kiosks, convenience stores, and shopping malls, bus stations, railway stations and in airports.
3.
TRANSIT
Transit advertising may be advertising on buses, cars, taxis, dab subway trains, trucks, airports and wrapped around the vehicle.
4.
ALTERNATIVE MEDIA
Alternative advertising media eg, writing in the air, arenas and stadiums, ships, campuses, resorts and leisure, place-based interior, exterior place-based, digital media and cinema.
A few of the types of ads from my hopefully useful for you all. thank..!!
A Big Project
A message from last years winners to our future hopefuls and a selection of photographs from their trip down to the head offices of Standard Life.
'Well, it was an experience. And an incredible one at that.
Following Winter 2014, the ‘Big Project’ was approaching, something everyone since first year was waiting for. A chance to do some real advertising, for a real client, in real life. It was fantastically real.
Abi had contacted myself, Carys, and Shaun within around two minutes of the new groups being announced after Christmas – our team was already formed, and we could get excited.
The big reveal came around, and we found out that we’d be working for the international savings and insurance brand ‘Standard Life’. A company which spans many countries, offering insurance, pensions and savings to all their customers. Based in Edinburgh.
The brief. It was fair to say that the brief was a big one, and a challenge in itself. To encourage people to save, and to get people to see saving money, as appealing as spending money is. A challenge as the vast majority of people love to spend, it’s that ‘buzz’ you get from owning something new – why put money away instead? But we were ready, to tackle the challenge head on. We had only six weeks. I say ‘only’ as when you hear the words ‘six weeks’, it seems like forever. Forty two days, or sixty thousand minutes brings with it the ‘we’ve got ages’ attitude. And we had to avoid that straightaway. The only way to tackle this project was to get going, and get going from the word go. We chatted, we planned our time, where to meet and when. The brief required two full campaigns, covering some mandatory media including TV and radio, but allowing for extras – whatever would make those campaigns even better. So we split our weeks into chunks.
The first seven days.
We researched. Trawled the internet, spoke to real people, to our families and friends, even read a few books (I know, books!) Really getting to grips with the spending and saving habits of people helped us dramatically later on in the process. Looking for that juicy insight all of the time.
The next fourteen days.
Campaign one. We wanted a full campaign finished within two weeks. Executed and all, and if we don’t finish, we’d move on. The pressure was on. Our first campaign focused on our age group. The aspirational types, the young professionals aiming to start in the real world. It was relatable to us, and we aptly named it ‘We’re Here for Doers’. A primarily digital campaign, utilizing social media, YouTube, and Spotify. We’d meet up most days, at 9am – it’s the best time, and work outside of the studio. Occasionally stopping for tea breaks, and even Easter eggs (they were on offer in Tesco at the time, couldn’t resist).
The following fourteen days.
Campaign two. We’d finished our first, so we got to work with fresh eyes on a different approach. Settling on women as our audience, from an insight that not as many women have a pension in comparison to men. We wanted to encourage women to take out a pension, not to save for the big things, but for the smaller things instead. Simply adding a topping on an ice cream, buying some flowers for your living room, or going out for tea sometimes. The little things in life that make it sweet, we didn’t want people to think twice. Why think twice.
Crunch time. The last week.
With two campaigns under our belt, we had to finalise. Printing, practicing, and pitching were the only things on our mind for that last week. Writing and rewriting our pitch into the most concise and clear message it could be. We all had our roles, we had our work printed, we could only wait.
Pitch.
Presentation day came around, and we were second in. We were honored to have two fantastic people down from Edinburgh, Lauren and Gillian from Standard Life. Along with Justin and Dave, we pitched both our campaigns. And following, spoke in more detail about our ‘Doers’ campaign – the one that we were excited by ourselves. We left the pitch feeling good, and left Lauren and Gillian with a copy of our campaigns to take back to Edinburgh.
With all the great briefs coming our way following the six week project, it was easy to forget the sheer amount of work we’d produced, but we eagerly waited for some feedback from Lauren and Gillian.
When we received the news that they’d selected our ‘We’re Here for Doers’ campaign as their winner, it was fair to say we were bowled over. We couldn’t really believe it, especially as all the teams in the year had produced some seriously awesome campaigns.
We’d be going to London – and not just London, the high life.
8th June. Team reunited at Kings Cross and we took the tube over to the Gherkin. One of the most incredible buildings in London, and we headed straight for the top floor where we were greeted by Lauren and Gillian, and introduced to Mary, Head of Customer and Digital Marketing. Stepping out of the lift, it was fair to say we spent a good ten minutes simply taking in the incredible views of London, before we got started on a workshop around our idea. Our idea was potentially becoming a real campaign, as part of the company rebrand. After chatting for the afternoon, and working around our idea with the company, we would be heading to the OXO Tower Restaurant. An incredible experience, the food was something you’d see on MasterChef. We had a great meal and conversation with the team from Standard Life, and we can’t thank them enough.
Our hotel for the night was on the banks of the Thames, with a stunning view over Tower Bridge, so naturally we went for a walk across at midnight. The next day we jam-packed it with London’ey things. Shoreditch, Brick Lane, casually walking past Matthew Lewis (Neville from Harry Potter) and going for a chilled drink in the Ice Bar. And in the evening we all headed our separate ways, on a serious high. The experience was something we’ll never forget. Producing a campaign which we could pitch to a real client is the best experience you can get, its what we’ll be doing in industry after all. It allows you to develop your creative skills, as well as manage your time and have a laugh along the way, of course.
If we’ve got any advice, it’d be..
Get going. Don’t wait to start, as six weeks is a lot quicker than you think.
Two weeks for each campaign. Stick to a deadline, and move on.
Rehearse, but not overly. Know what you’re talking about and the client will too.
Enjoy it, it’s an amazing opportunity, grab it with both hands.'
YCN success
Our guys got an A for advertising at this years YCN awards.
The Creative Advertising course here at the University of Lincoln has been successful again at this years Young Creative Network awards. Six students picked up awards in a highly contested competition. The YCN awards opened up to European entries this year as well as British students so our guys did particularly well in the face of such high quality work.
Sarah Wisher & Molly Barnes won for the Sage brief. Ellen McGettigan & Mirella Spina, won in the Syfy UK category and Matthew Holmes & Carys Thomas won with their entry for The England and Wales Cricket Board.
Many congratulations to the winners and we'll see you there at the awards ceremony in September, hoorah.
D&AD Success
The highly coveted D&AD Black and Yellow pencils.
The D&AD New Blood awards were held recently in London and the Creative Advertising course at Lincoln was, once again, very successful. Joe Lovett, Jack Snell, Malene Loves and Elly Hogarth all scooped wooden pencils. Joe and Jack produced a thought provoking piece of work for WWF and Elly and created a very effective campaign for Talk Talk. Both teams did really well to earn wooden pencils considering the huge number of entries and the quality of work on display so congratulations go out to them.
These guys weren't the only winners on the night, Tom Watkins did fantastically well to get, not only a Yellow pencil but a Black one as well! Tom put together a very well executed campaign for WeTransfer. Tom's multi channel campaign for 'When I'm a dad' helps would-be fathers plan and take vows for this momentous step. The D&AD jury recognised that the work was so powerful and so well executed that Tom should be recognised as one of the best students at this years awards.
Being successful in student design competitions requires a lot of hard work and imagination and to achieve success at this level is truly outstanding so well done to all of our successful students.
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