Vix's Barclays Premiership campaign continues...
...the latest ad in the campaign will be aired this week. In this ad Barclays thank the far-flung fans around the world for supporting their Premier League teams.
The spot features an Arsenal-supporting father and son in Africa, a group of Tottenham Hotspur fans in the US and a Manchester United follower in Hong Kong, and shows the effort they make to get behind their teams. A voiceover says: 'Long-distance relationships can be the hardest.'
The work was directed by Seb Edwards through Academy.
CA's next top model
Every year at around this time we welcome a host of excited, eager students who are about to get on a rollercoaster they hope will drop them in the centre of the Ad Industry three years from now.
It's a special time, welcoming a bunch of new faces into our family, and what better way to welcome people into your family than make them prance up and down wearing T-Shirts with their name on?
And what's even better than that?
Taking pictures of them and plastering them on the internet, of course.
So, here we go. A few of our new intake, looking very cool indeed.
It's a special time, welcoming a bunch of new faces into our family, and what better way to welcome people into your family than make them prance up and down wearing T-Shirts with their name on?
And what's even better than that?
Taking pictures of them and plastering them on the internet, of course.
So, here we go. A few of our new intake, looking very cool indeed.
Philippa+Artur+Wieden+Kennedy
Artur & Philippa before they were hired.
They are in fact normal sized people, they're just sat in a very tall booth.
Ex-Lincoln Creative Advertising graduates Philippa Beaumont & Artur Deyneuve recently got hired at Wieden+Kennedy after a successful work placement. W+K is one of the best known agencies in adland and have produced some of the most highly acclaimed and awarded work of recent years, so we're very proud of Phil & Artur's achievement.
Here's the team explaining how they got the job. "We got offered a placement at W+K way back in September and by the time we started in May we'd done a couple of placements that stood us in good stead. We loved it straight away, sometimes an agency just feels right for a team and we definitely felt that about W+K. It's an amazing place and we were learning loads at a ridiculous speed. Two months into our placement we had a TV ad for Tesco coming out and lots of press and online stuff to support it too. We got to present our campaign at the monthly All Agency Meeting which was exciting but a little scary. We were happy to be extended longer on our placement and getting hired was a complete surprise. We had a meeting with Tony and Kim, the ECD's, which was titled 'End of placement review', hence the complete surprise. We had a good long chat with them and then towards the end Tony dropped the h word. It still hasn't quite sunk in, W+K was always THE place we wanted to work and we feel very lucky to be able to start our careers here under the guidance of some of the best in the business. It was well worth the hard work and late nights both at uni and on placement, our time on the course definitely prepared us for the industry. All the advice from our tutors was invaluable. We've been at Wiedens about 5 months now and are still learning more and more everyday and we're following the agency motto to 'walk in stupid everyday. What we still haven't learnt is how to take a good team photo! See awkward photos for proof' "
This is great news for Phil & Artur who have made a great start to their careers in advertising.
Awkward team photo.
Laura & Elliott are lovin it.
Laura Clark & Elliott Starr are a couple of ex-Lincoln Creative Advertising students who graduated last year and have gone on to secure a job for themselves at Leo Burnett. It's quite impressive to get a full time position at such a big agency and this is no doubt down to the hard work and energy that the team put into their time on placement.
The team have wasted no time in getting some good work on to television and their new spot for McDonalds is appearing nationally as this post goes to press. I'll let Laura and Elliott explain how the ad came about.
"We started our placement at Leo Burnett in January, this brief was given to us in the first few weeks, needless to say it’s been quite the journey to get to where we are now! McDonald’s have just brought out new McCafé Iced Frappés all we had to do was launch them, but our competition was coffee shops such as Starbucks which are renowned for their Frappuccino’s.
Elliott & Laura (on the left) check the footage whilst the director beatboxes.
The idea is therefore that whilst Starbucks and the like might be offering a luxurious treat, it comes at a price and therefore isn’t as accessible. McDonald’s offers the same but cheaper. “Luxury for everyone” Months of preparation and a day driving around London on our very own open top bus, in the rain, wearing sexy rain ponchos! Here’s the finished article."
Well done team, a simple idea well executed, we're lovin it.
Maria & Claire, where are they now?
Claire & Maria's recent campaign for the RAC.
Claire Stokes and Maria Sousa Machado graduated from the University of Lincoln Creative Advertising course in 2012. Both of them had a very successful time on the course, scooping various awards including a D&AD pencil and YCN award. The girls are currently on a placement at Bartle Bogle Hegarty and are working hard to impress the agency.
They must be doing something right because they have already produced a number of TV commercials and have more in the pipeline. It's a great testament to the girls talent that they have got so much work out at an agency as good as BBH. I'll let the girls tell you about their experiences in their own words.
"So here we are, 8 months in at BBH and is safe to say it’s been a whirlwind, the good kind! We’ve had so many great opportunities here and would definitely recommend the agency to any young teams. There are no politics, it’s simply the best idea wins, placement team or not.
Not a day goes by when we’re not rushed off our feet and we’ve been lucky enough to work on five TV ads so far. It’s been a steep learning curve in production but the satisfaction of finally seeing our work on TV has been amazing. Makes us want it all the more!
We feel like we’ve found a great fit for us here, you can really tell when an agency feels right for the type of team. We are yet to meet an unpleasant person here and the atmosphere is always positive. So we’re doing everything we can to stay as long as possible!"
Claire & Maria's Barclays ad, their showreel seems to be increasing every week.
Well done to Claire & Maria on the quality and quantity of work they are producing and we'll be following their careers with keen interest.
Jade & Sophie are Strictly Come Dancing!
Creative Advertising graduates from the University of Lincoln's class of 2012 Jade Sturman & Sophie Townsend have recently completed this fantastic trailer for BBC's Strictly Come Dancing. It airs for the first time this evening at 8pm.
Here's what they said about the ad:-
"We’ve been working on this campaign for a couple of months now. We are currently on placement at RKCR Y&R and we were the Creatives on this TV trail and the campaign as a whole.
"After receiving the brief we came up with the concept and developed it, working alongside a couple of experienced Creative Directors. The BBC then decided to go with our concept and from then on we were involved in bringing it to life. After filming the trail there was a lot of postproduction to get the desired effect, as well as editing which we also were involved in.
"This trail is the first part of the campaign; we will then have a second trail going out, which will reveal the identity of the celebrities who are featuring on the Strictly Come Dancing show. Additionally as part of this campaign we devised radio trails and other media to support the campaign, such as TV stings and VTs (which are brief interviews with the talent that will play out as a build up to the main show) among other things.
"This project has been a funny one, as we haven’t really been able to breath a word about it to anyone, but the experience and what we have learnt along the way has been so valuable… Plus our mums are chuffed!"
Great work team! A great idea, superbly executed. We can't wait to see the rest of the campaign. Bravo!
"We’ve been working on this campaign for a couple of months now. We are currently on placement at RKCR Y&R and we were the Creatives on this TV trail and the campaign as a whole.
"After receiving the brief we came up with the concept and developed it, working alongside a couple of experienced Creative Directors. The BBC then decided to go with our concept and from then on we were involved in bringing it to life. After filming the trail there was a lot of postproduction to get the desired effect, as well as editing which we also were involved in.
"This trail is the first part of the campaign; we will then have a second trail going out, which will reveal the identity of the celebrities who are featuring on the Strictly Come Dancing show. Additionally as part of this campaign we devised radio trails and other media to support the campaign, such as TV stings and VTs (which are brief interviews with the talent that will play out as a build up to the main show) among other things.
"This project has been a funny one, as we haven’t really been able to breath a word about it to anyone, but the experience and what we have learnt along the way has been so valuable… Plus our mums are chuffed!"
Great work team! A great idea, superbly executed. We can't wait to see the rest of the campaign. Bravo!
Vix creates new Barclays Premiership ad
Past graduate of the Lincoln Creative Advertising programme Vix Jagger, who works at Bartle Bogle Hegarty, has just finished writing and art directing a new TV advert for the Barclays Premiership with her creative partner Ric Hooley.
You can see the ad here.
The TV ad, called 'thank you', airs today on UK TV and digital channels. The ad is framed as a thank-you to the fans whose support makes the game so popular. It follows individuals, families and friends as they make their way to support their team.
Vix and Ric are currently completing the global version of the ad that will take a similar tone as the UK spot, appealing to people across the world that support UK clubs with equal fervour.
Benito Montorio directed the ad through Blink.
It's Showtime.
In order to make a show you must first dismantle the studio
The University of Lincoln end of year show is now up and running, showcasing the skill and determination of the final year students from the course. The work on display is of a very high standard and the staff team are very proud of what the students have achieved.
Creating a final year show is a big effort all round and involves making and decorating the display space as well as putting together a portfolio and show promotional material. All this hard work has paid off though as this years show is looking very smart and creates a vibrant atmosphere that many of the visitors have commented on.
Putting the boards up is a team effort.
The Private view was a great success, kicking off with a screening of the students self-promotional videos which were played out in front of friends and family in one of the larger lecture theatres down at the Brayford campus. This got the afternoon off to a great start and the private view for friends and family was held in the evening in the Creative Advertising studio where the teaching staff gave speeches in recognition of the students hard work and enterprise.
Private View night.
It was great to meet the families of the students who were there to see their sons and daughters work and we also met a few old faces in the form of past graduates. We are very proud of the close affinity old students feel for the course and it is a real strength of the programme that the alumni are so keen to stay in touch and help out the latest generation of graduates.
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The course teaching staff giving speeches and hanging around the bar.
Please feel free to pop in and have a look at all of the work, we'll have staff and students on hand who will be only too glad to show you round.
Sir John Hegarty speaks at Lincoln University
Last week the Creative Advertising course was very honoured to welcome Sir John Hegarty to speak to students, staff and Lincoln's design and marketing companies.
In case you don't know (shame on you), Sir John Hegarty is one of the world’s most awarded and respected admen. In a career spanning six decades he has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.
In 1982 he founded Bartle Bogle Hegarty with partners John Bartle and Nigel Bogle. The agency swiftly became one of the most talked about and awarded advertising agencies in the world. BBH has won every Agency of the Year accolade and every creative award possible and has been at the forefront of the industry for 30 years.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.
He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.
In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.
John has won golds at every industry awards including D&AD, Cannes and British Television. He has been given the D&AD President's Award for outstanding achievement and was admitted to the US One Show Advertising Hall of Fame.
He sits on the Board of Trustees of the Design Museum and in 2007 John was awarded a Knighthood by the Queen in recognition of his services to the advertising and creative industries.
In June 2011, John successfully launched his book ‘Hegarty on Advertising – Turning Intelligence into Magic’. In the same month, John was honoured for his creativity at the Cannes International Advertising Festival, being the first recipient of the inaugural Lion of St Mark’s Award. He was also invited to be an Honorary Fellow of The Marketing Society for his contribution to outstanding communication campaigns.
John visited us here in Lincoln a few years ago and so the excitement and expectation beforehand was huge.
John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom.
John gave a wonderful presentation called '10 reasons why this is the best time to be in advertising' and he showed some of BBH's finest work and left us all with some great advice about creating effective advertising today and how to successfully make it in the industry. It was truly inspiring talk full of optimism, humour, great stories and words of wisdom.
Photos: Jaki Fisher
The talk was in initiated by the University's Creative Advertising Society and so big thanks need to go Ryan Delany & Emma Thomas for helping publicise the event. Thank you also to School Officer Anna Martin for sorting everything out and ensuring that it all ran smoothly.
And finally, of course, an enormous THANK YOU to Sir John for so generously taking the time to come and see us again in Lincoln. We really appreciated your time and energy and are looking forward to welcoming you back to Lincoln again some time soon.
London Week - VCCP
To complete the reports form the third year's recent week in London, here are a few photos from their visit to VCCP.
The group were welcomed by University of Lincoln Creative Advertising graduates Josh & Steve who had set the teams a brief to complete beforehand. Each team presented their ideas and Josh & Steve gave the feedback, followed by a big Q&A about portfolio content and some great advice about making it into the industry. It was an incredibly enjoyable and informative visit. Thanks guys!
And so, for another year, that marks the end of the report from the week visiting 10 ad agencies in London.
Aaaand, relax.....
But oh no.... it's assessment time in 5 weeks!
Back to the folios to rework, rework and rework all those briefs again....
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