Showing posts with label Creature. Show all posts
Another successful London Week
Just before Easter the third year students had their 'London Week'. The year group was split in two and each group visited one agency a day. In total the cohort visited 10 agencies in 10 days.
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Some of the agencies set briefs the week before and ran a crit when the students arrived. Some agencies were even more demanding and set a brief in the morning and then critiqued the work in the afternoon. A couple of the agencies gave presentations on how to get a job in advertising, showed some of their recent work & gave advice on portfolio content, industry expectations & how to successfully make the transition from University to career.
Monday saw visits to Leo Burnett & DLKW:–
Fresh faced and raring to go at Leo Burnett
Kieran pretending to work hard at Leo Burnett
Quick! Write lots at DLKW and look busy!
Agency: DLKW
Taking the escalator up to DLKW
Tuesday and the students visited Grey and creative recruitment agency The Talent Business:–
Lots of sugary drinks at Grey
Agency: Grey
Creative recruitment agency, The Talent Business
The Talent Business
Wednesday and it's agencies Creature and JWT:–
Agency: Creature
Cool things at Creature
In the reception at Creature
Need a break? Don't go to JWT - it's hard work.
Woah! JWT's impressive reception.
Agency: JWT!
Agency: JWT
Thursday and it's off to Inferno and Mother:–
Kieran presenting at Inferno
Sarah & Natalie presenting at Inferno
Agency: Mother
Waiting in reception at Mother
Agency: Mother
And finally, on Friday the students visited agencies Ogilvy and VCCP:–
All aboard The Mayflower meeting room at Ogilvy!
Stan and Beth arriving at VCCP
As you can see it really was quite a week!
Thank you SO much to all everyone at the agencies who helped organise the week. We simply couldn't have done it without you. The vast majority of these were past University of Lincoln Creative Advertising graduates so you see how it goes: come to Lincoln > graduate from Lincoln > get a placement (or two or three) > get a job at a top agency > keep in touch with the staff team in Lincoln > help the next generation of creative talent. You get the idea.
Next up for the third years, pull everything together that they've learned in Lincoln and London and prepare for their portfolios for final assessment. And then it's the degree show (and Private View party).
Nice.
London week - Creature
Following on from the last post, here's a student review of the third year's recent visit to Creature.
Creature - Lucy Eldridge & Liam Nicholson
The second agency our group visited during London week was Creature - the spawn of three ex-Mother creatives: Ben Middleton, Ed Warren, and Stuart Outhwaite.
Before the visit we were set a brief to list insights on a product that we buy and love. We then were asked to choose one of the insights - one that hadn't been used to advertise that brand before.
After a good chin wag with Lincoln Creative Advertising graduates Ruud and Brooke about their journey into Adland and how they finally secured a job at Creature, @CreatureStu (we tend to refer to people by their twitter handles...) graced us with his presence and immediately inspired us, talking about what he loves/hates to see in portfolios and how insight is key to reach out to people.
After a good chin wag with Lincoln Creative Advertising graduates Ruud and Brooke about their journey into Adland and how they finally secured a job at Creature, @CreatureStu (we tend to refer to people by their twitter handles...) graced us with his presence and immediately inspired us, talking about what he loves/hates to see in portfolios and how insight is key to reach out to people.
Stu told us how the best adverts tend to find a refreshing way to say something obvious. We looked at the insights everyone came up with and were advised of certain brands to stay away from as they have such an obvious benefit/adjective that the ads write themselves... e.g Buy a Porsche because they are fast-er.
Stu proceeded with a truly inspirational rant about finding the enemy of a product and using them to show why your product is so bloody good. This was expanded on with examples, i.e Lucozade's enemy is Red Bull. With the use of strange but well practiced character voices Stu clarified his point well.
Overall, his energy and enthusiasm was great to see in someone that has been in the business for years. We guarantee that everyone walked out of Creature that day thinking, "Ah yeah, that Stu! What a lad. Definitely someone I would love to answer to as my creative director".
Stu proceeded with a truly inspirational rant about finding the enemy of a product and using them to show why your product is so bloody good. This was expanded on with examples, i.e Lucozade's enemy is Red Bull. With the use of strange but well practiced character voices Stu clarified his point well.
Overall, his energy and enthusiasm was great to see in someone that has been in the business for years. We guarantee that everyone walked out of Creature that day thinking, "Ah yeah, that Stu! What a lad. Definitely someone I would love to answer to as my creative director".
His love for insights and looking at things in a new exciting way sold Creature as an exciting place to work, full of helpful, friendly and approachable people; an all round relaxed environment where creativity f**king thrives like bacteria. Sorry. We're getting all excited and fidgety just thinking about it.
Graduate TV campaign goes live.
University of Lincoln Creative Advertising graduates Brooke Cutmore and Ruud Kool have been very busy over the last few months creating a TV campaign for Moo.com. The pair, who work at Creature London have collaborated with animators to create a visually arresting campaign which is currently on air across the UK, we'll let Ruud explain more in his own words.
"So far, we've made four ads for Moo.com, as you might have seen two of them are already on air in the UK. The other two are soon to air in the United States.
The idea for the ads was to let influential entrepreneurs tell their story, and encourage others to start something remarkable themselves. All people featured in the ads did actually start their business through Moo.com, as they had their first business cards printed by the company. So the truth is that Moo.com was there in the beginning.
In the process of making the ads, we spent hours and hours in the studio, interviewing a number of interesting entrepreneurs both here in the UK and in the States. We asked them about how they started out, how they came up with their big idea, what the ups and downs where in the process, and most importantly, what advice they'd give other budding entrepreneurs. We ended up with hours of talking, that we reduced to 25 second sound bites. Which we then animated.
We worked with a French director/animator called Steven Briand. He originally created the video below which was a key inspiration for the art direction of the ads.
Keep an eye on moo.com/remarkable to catch the two American ads when they go live!"
"So far, we've made four ads for Moo.com, as you might have seen two of them are already on air in the UK. The other two are soon to air in the United States.
The idea for the ads was to let influential entrepreneurs tell their story, and encourage others to start something remarkable themselves. All people featured in the ads did actually start their business through Moo.com, as they had their first business cards printed by the company. So the truth is that Moo.com was there in the beginning.
Part of Brooke and Ruud's campaign for Moo.com
We worked with a French director/animator called Steven Briand. He originally created the video below which was a key inspiration for the art direction of the ads.
Keep an eye on moo.com/remarkable to catch the two American ads when they go live!"
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