Graduates win digital award
2010 Lincoln Creative Advertising graduate team Jan Pruijser & Rachel Clough have won the Ocean Outdoor Digital Billboard competition with their 'Back to the Hedgerow' augmented reality work for Westfield shopping centre.
Here's Jan to tell you all about it:-
'Since we graduated in 2010 we've had some great placements at Grand Union, Big Ideas Online, Albion and now we're at Grey.'
'A little while ago one of our account handlers for Jordan's Cereals asked if we wanted to have a crack at a competition brief for Ocean Outdoor. They supply advertising space on digital billboards across the UK.
'So a quick background on Jordan’s Cereal: they are all about the wildlife, they even set aside 10% of all their farmland to make homes for them.'
'We approached the brief in a very open-minded manner and tried to create something that would communicate the message whilst focusing on being engaging and rewarding for the user. We could spend ages explaining the idea but it's probably better (and definitely clearer) if you watch the video below...'
'We won first prize! (you can see the other winners here).'
'A little while ago one of our account handlers for Jordan's Cereals asked if we wanted to have a crack at a competition brief for Ocean Outdoor. They supply advertising space on digital billboards across the UK.
'So a quick background on Jordan’s Cereal: they are all about the wildlife, they even set aside 10% of all their farmland to make homes for them.'
'We approached the brief in a very open-minded manner and tried to create something that would communicate the message whilst focusing on being engaging and rewarding for the user. We could spend ages explaining the idea but it's probably better (and definitely clearer) if you watch the video below...'
'We won first prize! (you can see the other winners here).'
'The prize included £150,000 in media spend on Ocean Outdoor digital billboards. But the best part…£1000 of Apple vouchers! So we went straight down to Regent Street and purchased lovely new shiney iPads. Now for the hard part - getting it all made within budget...!'
Well done, Jan & Rachel. That really is fantastic news and another fine win for Lincoln Creative Advertising graduates.
Brooke wins Howies Microadventure competition
Here's a quick (but pretty cool) thing.
Earlier this month, Creative Advertising 2010 graduate Brooke Cutmore (who works with creative partner Ruud Kool at Creature, London) was announced to be one of four winners of the Howies Microadventures competition with the short film 'From London to Lewes' that she made with Luke Clark.
To quote from the Howies website:-
'Microadventures let anyone plunge into a world of cheap Credit Crunch adventures. Adventures that are close to home, which are fun, affordable, easy to organise and designed to get you doing and experiencing things that would normally pass you by.'
We asked you to get out there and do your own Microavdenture and send us your story. For us, these four stories really captured the spirit of Adventure.'
You can check out the other three winning entries on the Howies Brainfood website.
Here's Brooke and Luke's film.
Well done Brooke (and Luke!). Loving the spirit!
Earlier this month, Creative Advertising 2010 graduate Brooke Cutmore (who works with creative partner Ruud Kool at Creature, London) was announced to be one of four winners of the Howies Microadventures competition with the short film 'From London to Lewes' that she made with Luke Clark.
To quote from the Howies website:-
'Microadventures let anyone plunge into a world of cheap Credit Crunch adventures. Adventures that are close to home, which are fun, affordable, easy to organise and designed to get you doing and experiencing things that would normally pass you by.'
We asked you to get out there and do your own Microavdenture and send us your story. For us, these four stories really captured the spirit of Adventure.'
You can check out the other three winning entries on the Howies Brainfood website.
Here's Brooke and Luke's film.
Well done Brooke (and Luke!). Loving the spirit!
Creative Detox
Last week the third year Creative Advertising students attended Mandy Wheeler's Creative Detox workshop. The workshop was held in Lincoln's amazing Tokyo nightclub and the students explored team working dynamics, creative thinking methodologies, energising techniques for idea generation and strategies for maximising creative output.
This is what Level 3 student Jade Sturman wrote about the event:
'After experiencing Mandy’s Creative Detox workshop I feel much more optimistic as a creative and more confident about the way in that I will be working in the future. Mandy highlighted many things about the way a creative person's mind works and how they can often create rules and barriers that can hinder their creative thinking.'
'Mandy helped us all to understand that these self-inflicted rules are unnecessary and counter-productive. Using a range of fun and innovative exercises she taught us how to relax when generating ideas and proved that by having an inquisitive and positive attitude how much more productive idea generation can be.'
'One of the main things I personally took from the experience was that when coming up with ideas not to be overly self critical; that it’s OK to get it wrong or even look a bit silly in the process. It was also reassuring to discover that my peers (and most creatives for that matter!) also carry the same or similar insecurities as me.'
'Overall the Creative Detox workshop has left me feeling much more confident and less tense when generating ideas. It has helped me understand a little bit more what's necessary to be an effective creative practitioner.'
The event was held in the amazing Tokyo nightclub
The intriguing flock wallpaper added the final touches to a special environment
This workshop has become a regular feature on the Lincoln Creative Advertising course and it's always a pleasure and a privilege to welcome Mandy to teach on the programme.
Thank you VERY much Mandy for such a wonderful workshop and we look forward to seeing you back in Lincoln soon.
Strategy, strategy, strategy workshop
Last week the Creative Advertising third years had one-day workshops with legendary advertising educator, Dave Morris.This is what third year student Greg Harvey said about the day:-
'Dave Morris returned to the course to deliver another handful of wisdom and brilliance. We started the morning with prepared presentations, eagerly looking forward to Dave's feedback on the work we'd all done, with everyone of us keen to impress. But as always, success is never easy, but the lessons learnt from failure are far more valuable.'
'The day continued to look into a wide range of different topics and subjects, injecting a fresh burst of life into the subject we thought we were just beginning to understand. Lessons were learnt, laughs were had and above all else, another brilliant workshop from Dave Morris. We were truly graced with his presence, hoping that the next time we see him we can blow him away with our work, just as much as he blows us away with his words.'
It's always a great pleasure to welcome Dave to Lincoln and benefit from his professionalism, expertise and energy. Thanks Dave.
Alumni Award
We are very pleased to announce that 2008 Creative Advertising graduate Mike Cuthell has won one of the University of Lincoln's inaugural Alumni Awards.
The University of Lincoln has recognised ten of its outstanding graduates of the past decade in a new set of awards. The Alumni Awards 2011 seeks to recognise, acknowledge, and celebrate the achievements of former students of the University of Lincoln. The winners were chosen by an independent panel of senior academics following nominations sent by lecturers.
The Creative Advertising course team nominated Mike (who you may remember produced a Nike commercial featuring Wayne Rooney & Fernando Torres) for his work in helping develop the Young Creative Council to promote creative excellence and bridge the gap between students, graduates and the creative industries.
The YCC’s motto is ‘People who do, change the world. Everyone else is just living here.’ Mike is somebody who does. He is not just interested in his own creative potential, but in the creative potential of all those around him. He sees the value in networks, in contacts and the danger of allowing young talent to slip through the net because they simply didn’t know who to call. He doesn’t just make great advertising work, he is helping to build a better future for the advertising industry.
The University's Alumni Officer Clare Cotton said: 'We wanted to acknowledge the success of our alumni who have gone on to do great things since graduating from the University of Lincoln. We had some excellent nominations which made choosing the 10 award winners very difficult. We are very proud to see so many of our graduates go on to such fantastic careers.'
Mike Cuthell, Alumni Award winner 2011
Lincoln graduates create 'famous' work
Aaron's shop was wrecked by the rioters
Photo by Dan Kitwood, courtesy of Getty Images
Following last summer's D&AD New Blood Creative Advertising graduate team Björn Conradi and Sophie Browness managed to land a placement at world famous ad agency BBH as part of the BBH Barn programme. Here's Sophie reporting back:-
"As part of our placement at BBH we were given the brief 'Do something good, famously.' After a long think about what good we could do, the London riots started and we knew this was our opportunity. Working with fellow 'BBH Barner' Omid Fard we set up a blog to help 89 year old barber Aaron Biber rebuild his shop that was destroyed by looters. After a long night of tweeting and getting the word out there, it spread."
The Keep Aaron Cutting blog site
"In a couple of days the campaign reached over 2.5 million twitter impressions, and raised £35,000 to get Aaron back in business. 'Keep Aaron Cutting' was featured in just about every national newspaper, the shop was swarming with TV news crews and even got a spot in Campaign. "
"Boris Johnson popped by to be told his parting will make him go bald and footballer Peter Crouch (an ex BBH intern) visited for a trim. We wanted to show that amongst all the bad press that social media was receiving, that it can be used for good. And luckily enough we did it rather famously too."
London's Mayor, Boris Johnson, visits Aaron in his shop
And VERY famous it became too. The project was featured in The Guardian; Daily Mail; The Wall Street Journal; ITV; and Tottenham Hotspur's website to name but a few.
You can find out more about the project at the BBH Labs and Keep Aaron Cutting websites.
Incredibly well done Björn and Sophie. This is nothing short of brilliant.
Remember My Name
This years second year had been working hard on the brief 'Remember My Name', in which they have to make sure the tutors who have not taught them previously can match their name to their face... and remember it for weeks to come!
They can surprise us, involve us, use whatever medium they wish but it is not enough to just answer the brief, the work must also stand out.
We had students dressed as tigers, cakes with the student's faces on, competitions, music videos and one bold chap even shaved his name into his own chest.
These were all solid efforts and whilst they worked, there were a couple of pieces which really stood out and were not only memorable but something we wanted to see again, take a copy of and show to other people.
If you want to see how this brief went last year, take a look at this video from last year
A New Dawn
Sam Brown Abreu struts across the CA Studio.
So, how do we test them out on day one?
Well, we make them prance up and down in T-Shirts they have designed themselves so the second and third years can film them, of course. But not any old T-shirts, no, these were T-shirts they had designed to communicate something about them, their values, hometown or background.
Ryan Delaney and Suzi Paddison show off their work
...as do Kieran Clayton and Sarah Draycott
Let's call it an initiation and a valuable one to boot.
By abandoning their fear of looking silly and throwing themselves into the action they quickly dropped barriers and, unbeknownst to them, have now started the journey to becoming creatively open.
There is a method to this madness.
Congratulations to Kieran Clayton and Masha Shukkore who designed the winning T-shirts.
And if you are interested in how the first years did with this last year, take a look at the 'Eager Young Minds' post from 2010 here.
Where are they now? Jenna & Emma
Jenna and Emma meet Ronnie.Jenna Thomas and Emma Brown who graduated from the Lincoln Creative Advertising course in June 2010 have been keeping themselves very busy in adland recently. The girls have done a series of placements at various ad agencies and have just completed a big campaign with comedy legend Ronnie Corbett that airs for the first time today. The finished campaign was the culmination of a lot of hard work and has been a fantastic experience for them.
Emma looking the part on setThis is what Jenna has to say about their recent project:-
"Emma and I started placement at an agency called DCH (part of Doner), in March this year. Being quite a small agency, this worked to our advantage as we were able to get stuck in on most briefs that came through. Examples: Fuller’s Beer (London Pride, ESB, Red Fox), Saint Agur, Nikon and Alfa Romeo. We were asked to work on a brief back in March for Wiltshire Farm Foods, an account the agency was pitching for."
Ronnie hits his mark.
"Wiltshire Farm Foods is a company that deliver frozen meals to elderly people across the UK. TV executions, press ads, online and direct mail concepts were required. Advertising to an older age group was quite challenging – executions have to be quick with simple straightforward explanations otherwise old people just won’t understand. Having worked on the brief for a few weeks and being in many tissue meetings, our route was chosen to go to pitch. After a lot of research and reworking the client eventually chose DCH as their agency with the route that we had worked on."
A film crew marches on its stomach.
It's a wrap.
"We chose Ronnie as he brings a lot of warmth and humour. Advertising aimed at elderly people is often quite depressing and we wanted to steer clear of that. Air date is 1st October for the TV ads – 2x 30s and 2x 40s. We’re absolutely loving it!"
The whole process of getting a TV campaign through to final production is very complex and the odds are stacked against a script making it this far, so it's great that the girls have had the chance to put their skills into action.
Ronnie hits his mark."Wiltshire Farm Foods is a company that deliver frozen meals to elderly people across the UK. TV executions, press ads, online and direct mail concepts were required. Advertising to an older age group was quite challenging – executions have to be quick with simple straightforward explanations otherwise old people just won’t understand. Having worked on the brief for a few weeks and being in many tissue meetings, our route was chosen to go to pitch. After a lot of research and reworking the client eventually chose DCH as their agency with the route that we had worked on."
A film crew marches on its stomach."It has been such a wonderful experience. We’ve been involved throughout the whole process from casting to editing. Working on the idea, going out with the Wiltshire Farm Foods' driver, meeting the director, casting, going on shoot and now the editing stage. After months of working up scripts it has been quite surreal seeing the idea we put on paper and visualised in our heads, actually coming to life. And with the added extra of Ronnie Corbett being in the ads makes it that little bit more special."
It's a wrap."We chose Ronnie as he brings a lot of warmth and humour. Advertising aimed at elderly people is often quite depressing and we wanted to steer clear of that. Air date is 1st October for the TV ads – 2x 30s and 2x 40s. We’re absolutely loving it!"
The whole process of getting a TV campaign through to final production is very complex and the odds are stacked against a script making it this far, so it's great that the girls have had the chance to put their skills into action.
So, well done Jenna & Emma, we're really looking forward to seeing the ads when they air for the first time today. Bravo!
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